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II From Talk to Action
Pages 17-24

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From page 17...
... "They're earned by serving customers through the creation of value." Craig Barrett, former chairman and CEO, Intel Corporation, agreed: "The United States in its actions has to want and earn this capability. It is not a native right of the United States to have all of manufacturing." Technology has given companies the ability to change the structure of a company to reduce waste, said Burns.
From page 18...
... Rodney Brooks, founder, chairman, and CTO of Heartland Robotics, and MIT professor emeritus, pointed out that the United States has many thousands of small and medium-sized companies that are involved in manufacturing, and many of these companies are operating the same way they were 50 years ago. New technologies could revolutionize and reinvigorate these companies, returning manufacturing jobs to the United States.
From page 19...
... Xerox therefore can justify opening a plant in another country because the company has as many customers outside the United States as inside it. The real question is what the United States needs to do to attract and retain manufacturing jobs.
From page 20...
... They inform the legislative agenda to a large degree. Also, by getting more technical people onto these staffs, it would be possible to integrate that knowledge into decision making, "and, quite frankly, that's where the money and the programs originate." Regina Dugan, director, Defense Advanced Research Projects Agency (DARPA)
From page 21...
... For example, diverse people, diverse technologies, and diverse cognitive approaches can all spur creativity. An example of technological diversity is when people began to use personal computers to do programming, resulting in an explosion of software engineering, she observed.
From page 22...
... "It's that kind of speed to innovation and advance that I think we can hope for as we dramatically increase the number and diversity of people who are participating," said Dugan. "In almost all situations, cognitive diversity trumps ability from the perspective of creating innovative ideas." Kelley described a comparable process at the Hasso Plattner Institute of Design at Stanford, where teams of students, doctors, lawyers, business people, engineers, and educators work together on problems.
From page 23...
... For example, if high school students are told that they have to maintain a C average to work on a solar car project, they tend to bring up their grades in all subjects so they can participate. Projects "that get kids involved with doing things with their hands result in them being turned on to innovation," said Kelley.
From page 24...
... Also at the systems level, the adoption of the internationally bench marked common core standards for mathematics, language arts, and, soon, science by every state in the nation would establish a set of goals suitable for every student. "That's a key to the United States education system going forward, and the governors are the key to making it happen," Barrett said.


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