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2 Introduction: The Case for Diversity
Pages 4-9

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From page 4...
... The way businesses operate, create economic value, address customer demands, recruit and manage human capital, and contribute civically and socially to the communities they represent has completely changed over the last several decades. One significant change is the recognition of the need for workplace diversity to reflect the miscellany of global, national, and regional markets.
From page 5...
... In the past, some organizations have explored climate surveys, cultural audits, employee attitude surveys, focus groups, customer surveys, and equal employment and affirmative action metrics. Performance evaluations, training and education evaluations, and incentive assessments also have been used as an attempt to measure the ROI of diversity.
From page 6...
... In her case for diversity, Melissa Castro reported, "In 2009, the unemployment rate for African Americans hit 16% and for Hispanics 13%, as compared to 9% for whites, according to the Center for American Progress." Smith cites companies such as Marriott International and Capital One Financial Corporation as examples of companies continuing to increase their recruitment, retention, and promotion of minorities even during tough times. Xerox also made an investment in diversity, and minorities were able to reach the CSuite as a result of their senior-level experiences there.
From page 7...
... To help resolve this issue W, B & B devised "an innovative strategic pipelining system external to a corporate client's succession plan whereby the firm creates a proprietary bank of qualified diverse executives for positions across multifunctions and multi-levels before they open." The corporate leaders and talented professionals socialize to simulate the traditional networking way to forge relationships. According to W, B & B, this "informal and confidential ice-breaking method has helped negate the myths that qualified minorities don't exist, they can't perform like their counterparts, or they are just not a cultural fit" (www.prnewswire.com, 2009)
From page 8...
... Markets boom and bust; however, transportation service is on the rise as a result of both phenomena, providing service to the transit dependent and working poor, assisting with traffic management in areas of congestion, and serving as a good alternative to the automobile by decreasing America's dependence on oil. Diversity Models and Strategic Alignment Diversity models help companies tie inclusion strategies to revenue generation and, therefore, enhance business performance by aligning goals throughout all levels of an organization.
From page 9...
... In today's modern environment of escalating oil prices, recessionary economies, political uncertainty, and transportation comparators in other countries, the American public views public transportation as a mobility choice. It is valued by an increasingly diverse population that includes all levels of workers, all classes of people, persons with disabilities, and individuals preparing for primary, secondary, and higher education.


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