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Messaging for Engineering From Research to Action (2013) / Chapter Skim
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Appendix B: Workshop Agenda
Pages 73-76

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From page 73...
... Welcome and Plans for the Workshop Ellen Kullman, Dupont; Chuck Vest, NAE 9:15 a.m. Remarks from the Sponsor Tom Peterson, NSF 9:30 a.m.
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From page 74...
... Break 10:45 a.m. Examples of the Use of CTC Messaging Panel Moderator: Leslie Collins, Committee Member •  ackie Sullivan, College of Engineering and Applied J Sciences, University of Colorado–Boulder (student recruitment materials)
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From page 75...
... 9:30 a.m. Benchmarking: How Other Industries and Professions Address the Communications Challenge Maria Ivancin, Market Research Bureau 10:00 a.m.
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Key Terms

  • ellen kullman
  • diamax information
  • ackie sullivan
  • insight technology
  • derek rector

  • research bureau
  • wgbh television
  • maria ivancin
  • ulie benyo
  • committee cochair

  • ital patel
  • mitch baranowski
  • student video
  • student recruitment
  • video contest

  • recruitment materials
  • hat steps
  • ctc messaging
  • tom peterson
  • professions address

  • leslie collins
  • ctc website
  • betty shanahan
  • market research
  • communications challenge

  • gini kramer
  • idea generation


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