Skip to main content

Communicating the Value of Transportation Research (2009) / Chapter Skim
Currently Skimming:

Chapter 1: Signs of Good Communication Practices
Pages 11-13

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 11...
...        Signs of Good Communication Practices Our research examined successful transportation research projects and programs to glean the best practices in communicating the value of research. We identifi ed seven common attributes of eff ective communication practices.
Read the entire page →
From page 12...
... This is especially key in clearly communicating technically complex issues to the media, which is still the major conduit to policy makers and the broader public. These professionals can also advise the research team and leadership on how to communicate sensitive issues some research projects may produce before the results are published.
Read the entire page →
From page 13...
... It has the element of feedback, which information dissemination alone does not provide. Consulting with a prospective audience or agent of the intended audience of the research helps establish a basis for exchange or reciprocity and helps you understand their values and needs.
Read the entire page →

Key Terms

  • research process
  • public relations
  • communication process
  • targeted audience
  • communication professionals

  • median cable
  • intended audience
  • cable barriers
  • research examined
  • research helps

  • research requires
  • transportation research
  • successful communication
  • communication practice
  • involve communication

  • robust research
  • audience associates
  • complex issues
  • missouri emphasizes
  • creating messages

  • help guide
  • seven signs
  • roadway deaths
  • link researchers
  • image reinforces

  • visible aspects
  • facilitate discussions
  • requires advance
  • detailed below
  • helps establish


    • This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
    More information on Chapter Skim is available.