Communicating the Value of Transportation Research (2009) / Chapter Skim
Currently Skimming:
Pages 30-36
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 30... ...
Communication Planning Transportation researchers are recognizing the importance of communication throughout the research process and that doing so includes more than disseminating research fi ndings in a report when they complete a project. A well-designed communication process and structure can improve outcomes.
|
From page 31... ...
Seriously considering communication during the research process means strengthening your communication skills, through guides such as this one, and seeking the help of communication professionals. Strategic communication decisions made early in the research process provide the basis for a successful communication plan and implementation eff ort.
|
From page 32... ...
Typical target markets include other researchers, decision makers, the news media, current and prospective donors, and the public at large.] Key Messages and Key Message Testing [List key messages to be delivered in this communication eff ort and indicate when and how the messages will be tested.]
|
From page 33... ...
Install median cable barriers statewide. Oregon Mileage Fee Concept and Road User Fee Pilot Program A more equitable and effi cient way to collect road user fees to maintain, preserve, and improve Oregon's highways that is acceptable to the public.
|
From page 34... ...
Most transportation researchers have limited budgets, so getting the most from those dollars for any communication is extremely important. By seeking feedback and evaluating your communication eff ort at every step of the research process, not only will you stick to your budget, but you will also make the strongest impact on your audience.
|
From page 35... ...
Pretests help ensure the cultural and social acceptability of the content, channel, and style of the message. This cultural consideration directly impacts the communication channels that you will use.
|
From page 36... ...
Keeping track of lessons learned is valuable for your future eff orts, and it also allows you to be a resource for other transportation researchers. Using Evaluation Eff ectively Have clear and realistic goals.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.