Communicating the Value of Transportation Research (2009) / Chapter Skim
Currently Skimming:
Pages 49-56
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 49... ...
Guidebook Transportation Case Studies 45 Transportation Case Studies1Appendix Case Study 1: Adaptive Control Software (ACS) Lite Case Study 2: Northwestern University New Bridge Steel Case Study 3: California Seismic Bridge Retrofi t Program Case Study 4: Virginia Fiber-Reinforced Polymer Bridge Deck Case Study 5: Missouri Statewide Installation of Median Cable Barriers Case Study 6: Oregon Mileage Fee Concept and Road User Fee Pilot Program Case Study 7: National Cooperative Freight Research Program These are condensed from the full case studies presented in the fi nal report for NCHRP Project 20-78, "Communicating the Value of Research," published as NCHRP Web-Only Document 131.
|
From page 50... ...
First, developers had to convey the message that ACS Lite was a product with the ability to solve a problem on a national scale. Second, the FHWA research team off ered an incentive to the major industry players: they could obtain the ACS Lite software at no cost, and FHWA would pay half of the development costs for the "bridging" software to connect the old and new systems for each participating manufacturer.
|
From page 51... ...
Additional methods of communication included media coverage generated by news releases and more comprehensive stories from the public relations unit at Northwestern University, and written papers and reports in scholarly, professional, and trade publications. While the implementation of research results was successful, this case study illustrates the challenges involved in changing practices within an established fi eld.
|
From page 52... ...
California Seismic Bridge Retrofi t Program3Case Study Value to Sell: Th e life safety benefi ts expected from incremental research on seismic retrofi t methods.
|
From page 53... ...
VTRC wanted to show how VDOT could use FRP as a lightweight bridge deck in the rehabilitation of the Hawthorne Street bridge and how it could deploy the material in similar future cases. The positive and informative external communications VTRC and VDOT provided after completing the project also helped the public and policy makers understand the multifaceted research and materials involved in the project.
|
From page 54... ...
Increased visibility was also supported through broadcast channels or media sources, such as town hall meetings and news releases. After the public became aware of the success of median guard cable, the costs of implementing a statewide solution were easier to justify.
|
From page 55... ...
If attending a meeting in person was not an option, the public could become educated through reports by the media, news articles, and radio interviews. Oregon Mileage Fee Concept and Road User Fee Pilot Program6Case Study Value to Sell: A more equitable and effi cient way to collect road user fees that is acceptable to the public.
|
From page 56... ...
In recent years, the globalization of the industry and the increased demands on the movement of goods has heightened the public's interest in freight issues. In response, the National Cooperative Freight Research Program (NCFRP)
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.