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Communicating the Value of Transportation Research (2009) / Chapter Skim
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Pages 57-61

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
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From page 57...
... Komen for the Cure® Best Practice 3: Consultative Group on International Agriculture Resources Best Practice 4: Association of Fish and Wildlife Agencies These are condensed from the full best practices review presented in the fi nal report for NCHRP Project 20-78, "Communicating the Value of Research." Guidebook Non-Transportation Best Practices 55
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From page 58...
... All communication initiates from St. Jude's main campus in Memphis, Tennessee; however, the hospital, fundraising arm, and physician referral units all have their own communication specialists who generate communication for their own unit.
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From page 59...
... Some volunteers are involved in Komen's Champion for the Cure, which is a subunit of Komen that works to educate elected offi cials and Congress about breast cancer research and issues. Communication Approach Komen relies on its grassroots advocacy network to disseminate information to all audiences with whom it communicates.
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From page 60...
... This is particularly true for one particular audience -- policy makers and offi cials -- with whom CGIAR judiciously uses personal contacts to address this issue. Another challenge cited by CGIAR is that written communications often go unread, no matter how they are distributed.
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From page 61...
... In 2000, AFWA eff orts included passage of the Wildlife Conservation Restoration and State Wildlife Grants Programs. In April 2006, when a massive cut threatened the State Wildlife Grants Program, the association led an intensive fi ve-week campaign of grassroots leadership and media to help restore program funding in the Senate.
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Key Terms

  • breast cancer
  • wildlife agencies
  • wildlife conservation
  • key audiences
  • successful communication

  • communication strategy
  • personal contacts
  • communication approach
  • written communication
  • research include

  • state wildlife
  • conservation programs
  • leading breast
  • media coverage
  • physician referral

  • state research
  • communication specialists
  • international agriculture
  • agriculture resources
  • key actors


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