Communicating the Value of Transportation Research (2009) / Chapter Skim
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Pages 8-10
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From page 8... ...
Eff ectively communicating both the results and return on investment of a single project or an entire program remains a major challenge for transportation research organizations at all levels. The time is long past when the value of the research will simply sell itself with no additional eff ort.
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From page 9... ...
Some still believe research is best communicated at the end of a project and that communication is a costly and complicated venture. The information in this guidebook will show you how incorporating a basic communication strategy into your research process can make that process easier, and that by following this practical advice, you can increase the likelihood of your research accomplishing your desired goal.
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From page 10... ...
Chapter 3: Planning & Evaluating Your Research Communication looks at two important elements of the communication process -- planning and evaluating your communication eff orts. Chapter 4: Putting It All Together: Communicating to Specifi c Audiences provides examples of how to communicate with audiences that matter to transportation researchers: legislative leaders and their staff , research peers, transportation policy and program offi cials, the news media, and the public.
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