Climate Change Education Engaging Family Private Forest Owners on Issues Related to Climate Change: A Workshop Summary (2014) / Chapter Skim
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2 Understanding Forestland Owners
2 Understanding Forestland Owners
Pages 11-22
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Four presenters discussed what is known about forestland owners, their attitudes about and understanding of climate change, and strategies for engaging them in forest management. PROFILE OF FORESTLAND OWNERS Brett Butler, research forester with the U.S.
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, as shown in Figure 2-1. The majority of private forestland owners own between one and nine acres,2 Butler noted, but many of the smallest parcels are actually urban and suburban land.
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Forestland owners have many concerns about their property, Butler explained. Although climate change is on the list, it is not among the top 10 concerns the owners cited, which are, in decreasing order of frequency, 1.
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" TARGETING FORESTLAND OWNERS Mary Tyrrell, executive director of the Global Institute of Sustainable Forestry within the Yale School of Forestry & Environmental Studies, built on this profile, describing the results of research that uses social marketing techniques, statistical analyses, and focus groups to explore forestland owners' perspectives and views on climate change.3 First, she described four basic categories of owners, who differ in how they use and view their land, in their value systems, and in the sorts of messages that are likely to reach them. One group (40 percent of owners)
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Although there is little information about this group, Tyrrell speculated that they might be interested in messages about increasing their land's value and keeping it intact for their heirs. GOALS FOR EXTENSION PROGRAMMING Janean Creighton, associate professor and extension specialist in the College of Forestry at Oregon State University, described research on what forestland owners in Alaska, Idaho, Oregon, and Washington know about climate change, the impacts of forest management on forest resilience to climate change, and how extension programs can best meet their needs.
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The participants reported that they received their information about climate change primarily from the media. This included news outlets from Fox News to NPR, Creighton noted, but the information was "usually very passively gathered." Although some
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For the owners, the issues of most concern in terms of forest management reflected a shorter time horizon than that for the projected effects of climate change. They worry about timber harvests, the need to replant to replace lost trees, and so forth, rather than more distant threats, she explained.
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• Programming could directly address forest policy and its impacts, to counter perceptions that climate change policies themselves can be a threat to landowners' interests. Geoffrey Feinberg, a research specialist at Yale University's Project on Climate Change Communication (YPCCC)
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They have taken personal action to help mitigate climate change, such as recycling and buying hybrid cars. Demographi cally, they tend to be women, middle-aged, college educated, and moderate to liberal politically.
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This group is predominantly male and politically conser vative. They are politically active and strongly oppose a policy response to climate change.
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The panelists acknowledged the point but several observed that for some people, this issue is in the realm of belief. They may lack understanding of models and projections, but they associate climate change with other controversial natural resource topics that raise beliefs about, for example, the rights of animals or the relative value of endangered species.
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22 CLIMATE CHANGE EDUCATION: ENGAGING FAMILY PRIVATE FOREST OWNERS are already experiencing severe restrictions and heavy regulations, for example, to protect salmon habitat and spotted owls, she explained. "They are concerned that there is going to be another public good that is recognized" and that will mean more control over how they manage that public good, she added.
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