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Greening the Telephone: A Case Study
Pages 171-177

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From page 171...
... The DFE effort at AT&T represents one of the first attempts to link industrial ecology concepts to specific industrial practices. The challenge of implementing DFE lies in the extreme difficulty of quantifying environmental attributes in a way that permits comparison among environmental effects and life cycle stages.
From page 172...
... It is important to extend our concern for minimizing the environmental impact of products beyond the traditional boundaries of design and manufacture to include such downstream considerations as use and end-of-life. It is in part to understand the implications of this paradigm shift that AT&T began a study to investigate what makes a product "green" from a life cycle perspective.
From page 173...
... All of the customers said that they would consider purchasing a product with refurbished or remanufactured components, provided the quality was as good as a "new" product, although the majority expected the price to be lower. Ninety percent of those polled said they would participate in a recycling program, and all of those polled said they would accept biodegradable packaging and documentation printed on recycled paper.
From page 174...
... It would be a useful way of evaluating the environmental effect of potential design changes. It would also allow evaluation of the "greenness" of a product family and could be used to track progress in each successive generation of product.
From page 175...
... should be evaluated for "greenness," it may be appropriate to consider them at a later date. In the interim, AT&T has used generic tools, such as contract and purchase order provisions, to impose clearly desirable baseline environmental standards on suppliers (such as not using packaging made with chlorofluorocarbons)
From page 176...
... The "green" design scoring system needs to be further developed and extended to other life cycle stages. An economical, realistic take-back program for telephones needs to be explored.
From page 177...
... . The development of environmentally preferable products is an evolving process, and it might now be said that work on a "greener" telephone has begun.


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