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Strategies to Enhance Air Force Communication with Internal and External Audiences A Workshop Report (2016) / Chapter Skim
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5 Restatement of Main Themes
Pages 26-28

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From page 26...
... Several participants noted that Air Force communication leadership currently do not have frequent or reliable access to senior leaders and executive-level meetings, or hold senior positions commensurate with other core functions of the Air Force such as personnel or operations. As highlighted by some presenters, given the lack of integration and access, the USAF Public Affairs (PA)
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From page 27...
... Many participants noted that internally, social media should be available to all employees to help create a sense of community and connectedness across the diversity of the Air Force while facilitating many core Air Force functions. Externally, they are seen as essential tools for communicating with all audiences and can provide early warning, through analytics, regarding emerging issues and potential conflicts.
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From page 28...
... Several participants noted that corporate experience has shown that there will be resistance on the part of senior leadership, but it is essential to engage fully with this new communications reality. Experience has also shown that awareness of the benefits, through training and "reverse mentorship" of senior leaders, will overcome the hesitancy.
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Key Terms

  • senior leaders
  • force communication
  • senior leadership
  • external communications
  • communication strategy

  • core functions
  • external communication
  • corporate experience
  • communications increasingly
  • positive communication

  • ably negative
  • internal audiences
  • direct channel
  • sometimes appear
  • narrowly focused

  • internal communications
  • setting goals
  • leadership setting
  • force functions
  • communication leadership

  • build networks
  • goals tailored
  • complex multiple
  • communication throughout
  • force policy

  • core air
  • increasingly overlap
  • involving air
  • larger purpose
  • determining desired


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