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Strategies to Enhance Air Force Communication with Internal and External Audiences A Workshop Report (2016) / Chapter Skim
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1 Challenges in Developing and Evaluating an Effective Communication Strategy for the U.S. Air Force
Pages 3-7

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From page 3...
... In summary, they are as follows: • The CSAF has found difficulty in getting information from his level to wing commanders and, in turn, to other supervisors and Airmen in general.1 As a result, too few senior leaders and supervisors receive the information from the CSAF and Air Staff. • The CSAF has also found difficulty in communicating to the American people the value of the Air Force and the complexity of the mission that the Air Force accomplishes on a routine basis.
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From page 4...
... Nor has senior leadership established a consistent set of priorities for communication. A common discussion point among several Air Force participants as well as non-Air Force participants was the current level of authority afforded to the PA office.
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From page 5...
... Gen. Kathleen Cook, Air Force Public Affairs.
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From page 6...
... For example, Col. Monogue, chief for strategy and assessments for Air Force Public Affairs, noted that on AF.mil there is a smart-phone app called AFLink, which has been downloaded only 5,000 times.
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From page 7...
... Theme 2 -- Organizational Responsibility. Several participants noted that Air Force communication leader ship currently does not have frequent or reliable access to senior leaders and executive-level meetings or hold senior positions commensurate with other core functions of the Air Force such as personnel or operations.
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Key Terms

  • external communication
  • internal communication
  • force communication
  • force leaders
  • effective communication

  • key challenges
  • official air
  • force participants
  • force public
  • force mission

  • force workforce
  • regarding external
  • former secretary
  • james roche
  • senior air

  • arm air
  • former air
  • force strategy
  • force tends
  • force secretaries

  • force communicates
  • force recruiting
  • force personnel
  • force narrative
  • force differs

  • force times
  • force position
  • force operations
  • force accomplishes
  • force message


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