Strategies to Enhance Air Force Communication with Internal and External Audiences A Workshop Report (2016) / Chapter Skim
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The answer to this question is complex, difficult to state simply, and difficult to describe for each of the operational domains, much less how the Air Force integrates operations across domains. This workshop was developed to address the issue that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy.
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The workshop report begins with a discussion of the importance of an Air Force-wide communication strategy, the current status quo, and the challenges the Air Force will face in developing and implementing such a strategy, should it choose to do so. Chapter 2 describes the issues involved in communicating the value and essence of the Air Force to a wide diversity of audiences, both internally and externally, including the lessons learned by various large corporations with similar communication goals.
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