Innovative Revenue Strategies – An Airport Guide (2015) / Chapter Skim
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S-1 Summary Innovative Revenue Strategies -- An Airport Guide S.1 Backstory S.2 Project Objec ves and Research Approach S.3 Innova ve Revenue Strategies S.4 Implementa on of the Strategies S.5 Airport Guide Organiza on S.6 Conclusions S.1 BACKSTORY Airports are complex organiza ons that increasingly depend on a variety of revenue sources to fund maintenance of airport facili es, day-to-day management of opera ons, capital improvements, marke ng, and business innova ons. If an airport is fortunate enough to own large tracts of land, real estate or natural resource development may provide the opportunity for significant revenue development.
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INNOVATIVE REVENUE STRATEGIES – AN AIRPORT GUIDE S-2 way to parcipate in on-airport development, some airport sponsors are foregoing a poron of ground rent for a future share of tenant rent or gross revenues or for an equity share in the project. Airports that sit on land with natural resources and decide to develop the mineral estates can collect bonus payments, royales, and rent for use of surface areas.
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SUMMARY S-3 Figure S-1: Research Process Prepared by: KRAMER aerotek inc. 2014 Improve Net Revenues of GOAL the Airport Review Revenue Ac vi es and Techniques at Airports Process Improvements New Opportuni es & Partnerships A Few Good Ideas Expert Board Working Session Honorable Men on Summary Discussion Detailed Evalua on Case Studies Implementa on Considera ons Airport Guide Other Prospect Techniques (not used by airports)
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INNOVATIVE REVENUE STRATEGIES – AN AIRPORT GUIDE S-4 S.3 INNOVATIVE REVENUE STRATEGIES Ul
mately, the Research Team built this Airport Guide around five strategies.
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SUMMARY S 5 Environmental – EV Finance and Property Management – FN Ground Transporta on – GT Informa on Technology – IT Legal and Contracts – LC Parking – PK Planning, Design, and Administra on – PL Service Quality – SQ Terminal Opera ons – TO Table S 1 presents a master list of the revenue techniques and links each technique to a primary func onal area and a primary strategy. Obviously, there are interrela onships.
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INNOVATIVE REVENUE STRATEGIES – AN AIRPORT GUIDE S-6 S.6 CONCLUSIONS Today, there is no such thing as a simple commercial airport. Most airports oversee a complex set of enterprises.
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Table S-1: Index of Implementaon Techniques and Revenue Strategies Primary Code Innovave Techniques and Improvements Customer Focus Shared Services, Facilies, Systems, and Equipment Revenue Parcipaon Value Capture Improvements to Exisng Businesses Aircra & Passenger Services – AS AS-1 Above the Wing X AS-2 Below the Wing X AS-3 Deicing X AS-4 Glycol Recovery and Recycling X AS-5 Fuel Sales and Fueling Vehicles X AS-6 Consolidated Fuel Farm X AS-7 Ground Services Equipment and Maintenance Facility X Business Development – BD BD-1 Passenger Services X BD-2 Business Services X BD-3 Leisure Services X BD-4 Other Services X BD-5 Communicaon Systems and Cell Phone Towers X BD-6 Joint Markeng and Adversing X BD-7 Airport Cies X BD-8 Foreign Trade Zones (FTZs) X BD-9 Marine Port Districts X Cargo – CA CA-1 Consolidated Air Cargo Facility X Concessions – CN CN-1 Concession Mix – Time, Price, Concept, and Brand X CN-2 Conversion of Non-Revenue Space X CN-3 Incubator/Assistance Programs X CN-4 Point of Sale (POS)
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Primary Code Innovave Techniques and Improvements Customer Focus Shared Services, Facilies, Systems, and Equipment Revenue Parcipaon Value Capture Improvements to Exisng Businesses CN-7 Definion of Terms in Rental Car Agreements X CN-8 Bid Document and Concession Agreements X CN-9 Rental Car Facility Rents (if not in a CONRAC) X CN-10 Off-Airport Privilege Fee X CN-11 Audits X CN-12 Environmental Mi
ga
on X CN-13 Rental Car Trash Recycling X CN-14 Leers of Credit X CN-15 Direct Contracts with In-Terminal Concessionaires X CN-16 Fee Manager Alterna
ve X CN-17 Master or Prime Concessionaire Alterna ve X CN-18 Third-Party Developer Alterna ve X CN-19 Combined Management Approach X CN-20 Program Strategy, Vision, Goals, and Objecves X CN-21 Selecon of Concession Management Alternave X CN-22 Market Research X CN-23 Commercial Plan X CN-24 Facilies Requirements X CN-25 Procurement Methods X CN-26 Concession Documents X CN-27 Communicaons and Monitoring X Energy Management & Alternaves – EN EN-1 Ulies Reimbursement/Separately Metered Ulies X Environmental – EV EV-1 Trash Removal and Recycling X Finance & Property Management – FN FN-1 Parcipang Leases and Equity Parcipaon X FN-2 Direct Ownership X FN-3 Public-Private Partnerships (P3)
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Primary Code Innovave Techniques and Improvements Customer Focus Shared Services, Facilies, Systems, and Equipment Revenue Parcipaon Value Capture Improvements to Exisng Businesses FN-4 Joint Development X FN-5 Mineral Estate Parcipang Leases X FN-6 Airport Access and Privilege Fees X FN-7 Tax Increment Financing (TIF) District X FN-8 Local Income and Payroll Tax X FN-9 Sales Tax/Occupancy Tax X FN-10 Transfer of Development Rights (TDRs)
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Primary Code Innovave Techniques and Improvements Customer Focus Shared Services, Facilies, Systems, and Equipment Revenue Parcipaon Value Capture Improvements to Exisng Businesses PK-10 Performance Monitoring X PK-11 Technologies that Support Parking Revenue Development X Planning, Design, & Administraon – PL PL-1 Badging X Service Quality – SQ SQ-1 Quality Assurance X SQ-2 Customer Assistance X SQ-3 Special Assistance X SQ-4 Loyalty Programs X Terminal Operaons – TO TO-1 Passenger Processing X TO-2 Way-Finding X TO-3 Airport Cleanliness X TO-4 Baggage Delivery Services X TO-5 Building Services to Airlines/Concessionaires X TO-6 Curbside or Remote Baggage Drop-off/Check-in X TO-7 Janitorial X TO-8 Logiscs Services and Warehouses for Concessionaires X TO-9 Lounges/Clubrooms X TO-10 Meeng Rooms X TO-11 Shared Gates X TO-12 Wheelchair Services X Table S-1 (Connued)
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