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Pages 57-64

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From page 57...
... 57 Tier 2: Knowledge Building • Conduct demonstrations/ showcases • Educate, inform, and provide technical assistance Description of a Demonstration/Showcase A demonstration project or showcase is an information exchange mechanism that can reduce or eliminate the financial, professional, and political risk public agencies face when committing hard-to-come-by funds implementing technology when little or no practical field experience exists. The process allows hands-on experiences for the participants who interact with knowledgeable peers and others experienced in the technology application.
From page 58...
... 58 Guide to Accelerating New Technology Adoption through Directed Technology Transfer Demonstration of Feasibility Assessment -- Caltrans' Pilot Vehicle Assist and Automation Program A case example from the California Department of Transportation (Caltrans) shows how a rigorous pilot testing process can help move a potential innovation -- vehicle assist and automation (VAA)
From page 59...
... Conduct Demonstrations/Showcases 59 Caltrans and other stakeholders -- Alameda County Transit (AC Transit) , Lane Transit District (LTD)
From page 60...
... 60 Guide to Accelerating New Technology Adoption through Directed Technology Transfer PennDOT Showcases Tow Plows In 2012, PennDOT adopted the tow plow as its newest piece of storm-fighting equipment on Pennsylvania roads. A tow plow is a snow plow towed by a plow truck.
From page 61...
... Conduct Demonstrations/Showcases 61 Demonstration of the Fitch Barrier Proves Potential to Save Lives John Fitch, legendary race car driver and inventor was so convinced that his barrier system could successfully save lives on the highway that he insisted on a demonstration during which he tested the innovation on himself to demonstrate its effectiveness. Following this demonstration, the Fitch Universal Module System (Fitch Barrier)
From page 62...
... 62 Guide to Accelerating New Technology Adoption through Directed Technology Transfer • What will be different or what will change as a result of implementing the innovation? • What can be learned that can be applied to implementation?
From page 63...
... Conduct Demonstrations/Showcases 63 Marketing • Re-confirm audience • Determine marketing methods • Create materials – Materials should be meaningful enough to attract participant attention and get them to want to attend – Should include registration information – Should not include too much information to overwhelm a potential participant who may then ignore the opportunity – Ensure materials highlight what the participants will get out of attending the demonstration • Distribute information Evaluation • Effectiveness of a demonstration, showcase, or other educational activity could be evaluated in terms of Kirkpatrick's (1998) criteria for training evaluation.
From page 64...
... 64 Guide to Accelerating New Technology Adoption through Directed Technology Transfer What Are Some of the Challenges and Barriers to Conducting Effective Demonstrations or Showcases? Barriers associated with demonstration projects include the following: • No champion to lead the demonstration effort • Decision makers not engaged or supportive • Poor or insufficient marketing to end users • Innovation not adequately tested • Benefits of innovation not readily apparent or communicated • High cost of demonstration efforts (also a resource barrier)

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