Guide to Accelerating New Technology Adoption through Directed Technology Transfer (2014) / Chapter Skim
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Pages 65-76
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From page 65... ...
65 Tier 2: Knowledge Building • Conduct demonstrations/ showcases • Educate, inform, and provide technical assistance Education, information, and technical assistance contribute to effective T2 by extending innovative knowledge beyond research and development, and preparing end users for deployment of the new technology. These three actions may also contribute to the Innovation Adoption Process early on by informing decision makers and stakeholders about the advantages of the technology and the benefits of pursing the technology to address a need.
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From page 66... ...
66 Guide to Accelerating New Technology Adoption through Directed Technology Transfer educating end users about properly utilizing technology is also essential for effective deployment. One method of education is course development and delivery.
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Educate, Inform, and Provide Technical Assistance 67 There are many existing mechanisms for training development and delivery that may be utilized by an agency engaged in a guided T2 effort. For example, the National Highway Institute (NHI)
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From page 68... ...
68 Guide to Accelerating New Technology Adoption through Directed Technology Transfer • Trade and professional association newsletter articles • Technical briefs • Manuals and handbooks • Public agency publications Scholarly articles and trade and professional association journal articles are typically peer-reviewed papers that meet a very high standard of academic quality. University-based research that leads to implementable conclusions will often meet the criteria for academic quality and be published in a pertinent journal.
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From page 69... ...
Educate, Inform, and Provide Technical Assistance 69 Information, Content Sharing, and Web 2.0 Web 2.0 is an umbrella term for websites or online applications that are user-driven and emphasize collaboration and user interactivity. Web 2.0 applications used by governmental agencies are sometimes referred to as government 2.0 applications.
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From page 70... ...
70 Guide to Accelerating New Technology Adoption through Directed Technology Transfer raises the issue of distracting drivers from driving. State DOTs using 2.0 technologies to inform the public must develop guidelines for their end users to mitigate the possibility that these beneficial tools could create latent dysfunctions.
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From page 71... ...
Educate, Inform, and Provide Technical Assistance 71 – Number of comments received – Number of tweets that are re-tweeted (TxDOT, in Volpe, 2010) – Reduction in calls to emergency call centers (MDOT, in Volpe, 2010)
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72 Guide to Accelerating New Technology Adoption through Directed Technology Transfer • Social media "Use Policies" should be written and available to all employees • Determine agency personnel that should or may post information for public consumption • Set rules for participation – Consider the rules for public responses – Consider rules for drivers accessing the information Advertise Web 2.0 sites • Paid advertisement – Television – Radio – Billboards – Gas pump toppers (an MDOT consideration) (Volpe, 2010)
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From page 73... ...
Educate, Inform, and Provide Technical Assistance 73 Technical Assistance Technical assistance is a service whereby engineers or other technical experts are available to a client's customers for advice on pertinent issues within the offered scope. For T2 activities, technical assistance would be provided regarding the new technology being introduced.
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From page 74... ...
74 Guide to Accelerating New Technology Adoption through Directed Technology Transfer Determine the form(s) of education that will best enhance T2 • Who is the audience for the education effort?
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From page 75... ...
Educate, Inform, and Provide Technical Assistance 75 Challenges in understanding new knowledge • Technical staff cannot communicate the importance of the new technology • Implementers do not understand the technology • Differences in technical terminologies • Technical documents not understood by implementers Challenges presented by the new technology • Steep learning curve for building expertise in technology • Complex topics must be mastered • No technical assistance available from innovation source to facilitate T2 and implementation Process shortcomings • Information does not get to the right audience • Technology not presented to the right audience appropriately • Lack of or insufficient documentation on the technology • Availability of too much information What Are Some of the Tools or Strategies Available for Overcoming the Challenges to Managing Education and Technical Assistance Issues? Training methodologies • Classroom training • Train the trainers • Incorporation of T2 skills into academic programs • Integration of new technology into college curriculum • Training "academies," i.e., structured programs for continuous learning • Certificate programs (e.g., certificate in Advanced Traffic Control Systems)
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From page 76... ...
76 Guide to Accelerating New Technology Adoption through Directed Technology Transfer • Guidebook • Instruction manual • CDs/DVDs • Technical information sheets • Marketing materials such as product brochures • Websites Technical assistance methodologies • Peer exchanges • A listserv where users regularly share ideas • Web portals • Designated point-of-contact for getting answers • Coaching and mentoring • One-on-one technical assistance either by telephone/email or on-site Other organizational/cultural methodologies • DOT information technology systems facilitate knowledge sharing and easy access and sharing of ideas • "Knowledge leaders" champion the growth of expertise in the organization • Senior management encourages and provides resources for strong internal communication • "Continuous learning" seen as an organizational value • Leadership regularly highlights success stories of knowledge sharing within the organization • Partnerships formed with local universities Suggested Readings Bregman, S., TCRP Synthesis 99: Uses of Social Media in Public Transportation. Transportation Research Board of the National Academies, Washington, D.C.
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