Guide to Accelerating New Technology Adoption through Directed Technology Transfer (2014) / Chapter Skim
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Pages 88-89
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88 Champion A champion is an individual within an organization who occupies a key linking position; has the right interpersonal skills; and is able to promote, advocate, or represent an idea, concept, or cause as it advances toward wider adoption. A champion helps to overcome indifference or resistance to the new idea and may identify resources necessary for a technology transfer and deployment effort.
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From page 89... ...
Glossary 89 Need A need is a problem that requires a solution. In the context of this document, a need is a solution that would enable an organization to improve its efficiency, effectiveness, or services to the traveling public.
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