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From page 1... ... UNDERSTANDING THE VALUE OF SOCIAL MEDIA AT AIRPORTS FOR CUSTOMER ENGAGEMENT SUMMARY Social media will be increasingly important in enhancing the airport experience, growing airport revenue, and building passenger loyalty in a changing global economy. The rapid growth of mobile technology during the past decade has facilitated the development of social media platforms such as Facebook, Twitter, and YouTube. Read the entire page →

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... UNDERSTANDING THE VALUE OF SOCIAL MEDIA AT AIRPORTS FOR CUSTOMER ENGAGEMENT SUMMARY Social media will be increasingly important in enhancing the airport experience, growing airport revenue, and building passenger loyalty in a changing global economy. The rapid growth of mobile technology during the past decade has facilitated the development of social media platforms such as Facebook, Twitter, and YouTube.

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