Skip to main content

Understanding the Value of Social Media at Airports for Customer Engagement (2014) / Chapter Skim
Currently Skimming:


Pages 135-136

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 135...
... 136 GLOSSARY OF TERMS, ABBREVIATIONS, AND ACRONYMS AEG -- Anschutz Entertainment Group ARFF -- Aircraft Rescue and Firefighting Facility bitly -- a free URL shortening service that provides statistics for the links users share online. bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
Read the entire page →
From page 136...
... 137 Potential impressions -- an estimate of the total possible number of times someone could have viewed a tweet. Reach -- a measure of a social media platform intended to capture the spread of a social media conversation and potential audience size.
Read the entire page →

Key Terms



This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More information on Chapter Skim is available.