Understanding the Value of Social Media at Airports for Customer Engagement (2014) / Chapter Skim
Currently Skimming:
Pages 2-3
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 2... ...
3 chapter one INTRODUCTION OBJECTIVE The objective of this report is to synthesize current literature and practice on how airport operators understand the value of social media for customer engagement. BACKGROUND Airport operators use a variety of tools to market their airports.
|
From page 3... ...
4 13. Edmonton International Airport 14.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.