Improving Terminal Design to Increase Revenue Generation Related to Customer Satisfaction (2014) / Chapter Skim
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1 This introduction provides the basic premise behind Transportation Research Board (TRB) Airport Cooperative Research Program (ACRP)
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2 Improving Terminal Design to Increase Revenue Generation Related to Customer Satisfaction an existing concession program. Creating a brand new facility provides significantly more options and flexibility to the planner and architects when manipulating concession size and placement with the objective of maximizing revenues and increasing customer satisfaction.
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Introduction 3 Data collection encompassed a sample of large, medium, and small hub airports, both in the United States and abroad, for five primary categories of information: including airport characteristics and design features, non-aeronautical revenues, passenger satisfaction levels, terminal design features, and future trends in concession planning and design. A three-tier approach was followed to plan and arrive at the final airports to study in detail.
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4 Improving Terminal Design to Increase Revenue Generation Related to Customer Satisfaction Magazine, Architectural Record, and other similar publications. Some airports did not rank in the top 15 in their hub category but, based on industry experience, such airports deserved to be in the top 15 CRPE, particularly if research and knowledge of these airports revealed innovative and creative approaches to terminal design and concession development.
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Introduction 5 • U.S. medium hub – Portland International Airport (PDX)
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