Improving Terminal Design to Increase Revenue Generation Related to Customer Satisfaction (2014) / Chapter Skim
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Pages 98-103
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From page 98... ...
98 Chapter 5 discusses a new approach airports are employing to generate additional revenue while improving customer (air traveler) satisfaction: developing land adjacent to or near their terminals into commercial complexes.
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From page 99... ...
Ancillary Land Development Considerations 99 annually since many of its transit passengers from Africa and Asia do not have good shopping facilities in their home cities. Factory outlets and big box retailers requiring large, flat land parcels with sufficient parking have operated successfully, serving mainly local non-travelers when the catchment area is sufficiently large and highway access favorable.
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From page 100... ...
100 Improving Terminal Design to Increase Revenue Generation Related to Customer Satisfaction airports such as Helsinki, Munich, Stockholm, and Oslo have developed profitable conference and exhibition venues, drawing on their centrality in a market region and air networks. In addition to sufficient air networks, multimodal surface transportation access (rail and highway)
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From page 101... ...
Ancillary Land Development Considerations 101 access for travelers with the commuting costs of employees. In some cases, these considerations reinforce the attraction of airport areas, but in many cases they do not.
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From page 102... ...
102 Improving Terminal Design to Increase Revenue Generation Related to Customer Satisfaction Terminal area recreation and cultural facilities are often located in zones that are not yet sufficiently attractive to support higher-revenue-generating commercial facilities. Travelers appear to value the relaxation afforded by cultural offerings, which may reduce stress.
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From page 103... ...
Ancillary Land Development Considerations 103 5.2 Conclusion Airports from Amsterdam to Zurich and from Athens to Seoul are pursuing ancillary land development as a pivotal means to financing airport operations while contributing to their profitability, cost competitiveness in attracting airlines, and passenger satisfaction. Other international airports (not quite the scale of Amsterdam Schiphol or Seoul's Incheon)
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