Sustainability Strategies Addressing Supply-Chain Air Emissions (2014) / Chapter Skim
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Pages 118-123
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From page 118... ...
118 A P P E N D I X E Corporate Programs Introduction This case study cluster aims to showcase several compelling voluntary programs put in place by industry. These include multi-company initiatives and programs launched by individual shippers and carriers.
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119 These are tools that carriers are unlikely to be in a position to assemble on their own. It provides carriers with an efficient, standardized, and transparent tool by which to calculate environmental impacts and to relay this information to shippers and stakeholders who can make decisions based on reliable information about the environmental performance of transportation service providers (BSR, 2012)
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120 therefore tend to attract progressive companies interested in improving their sustainability performance and may not directly influence those who are less interested and therefore do not join the group. • They are fragmented in their membership.
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121 educating consumers about why they should choose a sustainable brand. Stonyfield expects the level of consumer green awareness to rise in coming years, thanks to the company's own efforts and those of its competitors (Stonyfield Farm, 2012, pers.
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122 UPS UPS has paid great attention to its sustainability programs and made these efforts a part of its brand. The company is highly focused on helping its customers reduce the carbon footprint of their supply chains.
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123 that their carbon emissions are now effectively zero for envelope shipping (FedEx, 2012, pers. comm., May 21)
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