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From page 154... ... C-1 A p p e n d i x C Detailed Survey Results Contents C-1 Overview C-2 Market Research on Transit Service C-21 Demographic Characteristics C-25 Transit Awareness and Use C-26 Traveler Attitudes C-31 Trip Characteristics C-40 Stated Preference Survey Characteristics Overview Market research was conducted in three cities (Salt Lake City, Chicago, and Charlotte) , representing a variety of different-sized cities with very different transit systems and different traveler characteristics. Read the entire page →
From page 155... ... C-2 Characteristics of premium Transit Services that Affect Choice of Mode The transit service attributes collected in this research included two bundles of attributes and a series of other attributes that were not bundled: • Station or stop design features - real-time information about the next transit arrival/departure, security, lighting/safety, shelter, cleanliness of the station, benches, and proximity to services. • On-board features -- seating availability, seating comfort, temperature, cleanliness of the transit vehicle, and productivity features (Wi-Fi, power outlets, etc.) Read the entire page →
From page 156... ... detailed Survey Results C-3 Survey Administration The survey was administered via a web-based survey to travelers in the Salt Lake City, Chicago, and Charlotte areas. Web-based surveys are more cost efficient to conduct, can report complex data more easily, and can provide a more interactive experience for the user than other surveys. Read the entire page →
From page 157... ... C-4 Characteristics of premium Transit Services that Affect Choice of Mode The Charlotte survey fielded from May 16, 2011–June 15, 2011, with a total of 1,527 respondents completing the survey. The survey was fielded first to the Charlotte Area Transit System (CATS) Read the entire page →
From page 158... ... detailed Survey Results C-5 TABLE C-3. Chicago trip purpose and mode of survey reported trips. Read the entire page →
From page 159... ... C-6 Characteristics of premium Transit Services that Affect Choice of Mode • In the context of studies that are similar to the current study, the values of the attributes can be expressed in terms of minutes of travel time or dollars of transit fare by including attributes in the MaxDiff experiments that represent travel time and travel cost savings. • Further, the MaxDiff model specification can easily accommodate "bridging attributes" that may be used to link the model results with the mode choice model, allowing the analyst to evaluate the relative importance of non-traditional transit attributes (such as cleanliness of station, on-board temperature, ease of boarding, etc.) Read the entire page →
From page 160... ... Detailed Survey Results C-7 • Difficulty of describing certain non-traditional attributes -- Non-traditional attributes can be difficult to describe and quantify because respondents' opinions of them can be emotional and varied. For example, the researchers chose to include two safety-related statements for the MaxDiff section that have been found to be important in previous studies reviewed in the Literature Review (Chapter 2) Read the entire page →
From page 161... ... C-8 Characteristics of premium Transit Services that Affect Choice of Mode TABLE C-4. Transit service attributes. Read the entire page →
From page 162... ... Detailed Survey Results C-9 To ensure respondents would understand exactly what differences exist between premium transit features vs. standard transit features, a clear definition of the features was included. Read the entire page →
From page 163... ... C-10 Characteristics of premium Transit Services that Affect Choice of Mode Traveler attitudes are obtained for 18 attitudinal questions from the surveys in Charlotte and Chicago and 15 attitudinal questions from the survey in Salt Lake City. There are five ranges of responses to these attitudinal questions (strongly disagree, somewhat disagree, neutral, somewhat agree, strongly agree) Read the entire page →
From page 164... ... detailed Survey Results C-11 √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Note: A check in this table indicates that the statement was included in that survey. Read the entire page →
From page 165... ... FIGURE C-3. Charlotte traveler attitudes -- least to most agreement. Read the entire page →
From page 166... ... FIGURE C-4. Chicago traveler attitudes -- least to most agreement. Read the entire page →
From page 167... ... FIGURE C-5. Salt Lake City traveler attitudes -- least to most agreement. Read the entire page →
From page 168... ... detailed Survey Results C-15 In addition to the attitudinal questions, two other questions were asked that are considered latent variables (i.e., variables that cannot be directly measured) : • Willingness to walk (how far is the respondent willing to walk for a specific trip) Read the entire page →
From page 169... ... C-16 Characteristics of premium Transit Services that Affect Choice of Mode FIGURE C-7. Awareness of transit for Charlotte, Chicago, and Salt Lake City. Read the entire page →
From page 170... ... Detailed Survey Results C-17 FIGURE C-8. Example of stated preference experiment. Read the entire page →
From page 171... ... C-18 Characteristics of premium Transit Services that Affect Choice of Mode TABLE C-6. Definitions of premium and standard transit variables by category. Read the entire page →
From page 172... ... detailed Survey Results C-19 TABLE C-7. Stated preference experiment attribute levels. Read the entire page →
From page 173... ... C-20 Characteristics of premium Transit Services that Affect Choice of Mode TABLE C-8. Stated preference experiment attribute levels, Continued. Read the entire page →
From page 174... ... detailed Survey Results C-21 Demographic Characteristics Gender composition of the Salt Lake City sample is quite different from Chicago and Charlotte (FIGURE C-9) Read the entire page →
From page 175... ... C-22 Characteristics of premium Transit Services that Affect Choice of Mode Chicago stands out as slightly different from the other two cities in terms of employment status (FIGURE C-11) Read the entire page →
From page 176... ... detailed Survey Results C-23 The household size and composition characteristics are presented in FIGURE C-13. Salt Lake City respondents tend to have bigger families, with 24% of them living in households with five or more members, while the other two cities only have about 10% of respondents in households with five or more members. Read the entire page →
From page 177... ... C-24 Characteristics of premium Transit Services that Affect Choice of Mode (FIGURE C-15) Read the entire page →
From page 178... ... detailed Survey Results C-25 Transit Awareness and Use The survey respondents were asked to select answers to indicate how informed they are about the survey area's public transit services regarding types of service available, routes, schedules, fare options, etc. There is no significant difference about respondents' awareness of area public transit for the three cities, except that Charlotte has slightly fewer respondents (8% less) Read the entire page →
From page 179... ... C-26 Characteristics of premium Transit Services that Affect Choice of Mode Transit use for Charlotte and Chicago are presented in TABLE C-9 and TABLE C-10, respectively. (Frequency of transit usage is not available at Salt Lake City data.) Read the entire page →
From page 180... ... detailed Survey Results C-27 Statement: I currently make an effort to take public transit whenever I can. Read the entire page →
From page 181... ... C-28 Characteristics of premium Transit Services that Affect Choice of Mode Statement: It's easy to plan a trip using transit. Read the entire page →
From page 182... ... detailed Survey Results C-29 Statement: Transit is often dirty. Read the entire page →
From page 183... ... C-30 Characteristics of premium Transit Services that Affect Choice of Mode Statement: I'm the kind of person who rides transit. Read the entire page →
From page 184... ... detailed Survey Results C-31 Statement: I have to drive to get to transit anyway, so I may as well just drive my car the whole way. Read the entire page →
From page 185... ... C-32 Characteristics of premium Transit Services that Affect Choice of Mode FIGURE C-29. Primary mode for Charlotte, Chicago, and Salt Lake City. Read the entire page →
From page 186... ... Detailed Survey Results C-33 FIGURE C-31. Party size for Charlotte and Chicago. Read the entire page →
From page 187... ... C-34 Characteristics of premium Transit Services that Affect Choice of Mode TABLE C-11. Stop-making behavior for Charlotte, Chicago, and Salt Lake City. Read the entire page →
From page 188... ... detailed Survey Results C-35 In both Charlotte and Chicago, youth are least willing to walk. In Charlotte, people ages 45-64 yrs are the most willing to walk (FIGURE C-34) Read the entire page →
From page 189... ... C-36 Characteristics of premium Transit Services that Affect Choice of Mode FIGURE C-36. Willingness to use various access/egress modes for Charlotte and Chicago. Read the entire page →
From page 190... ... detailed Survey Results C-37 TABLE C-12. Charlotte reference trips auto availability. Read the entire page →
From page 191... ... C-38 Characteristics of premium Transit Services that Affect Choice of Mode FIGURE C-39. Chicago transit access and egress mode by purpose. Read the entire page →
From page 192... ... detailed Survey Results C-39 TABLE C-14. Transit travel time for Charlotte, Chicago, and Salt Lake City. Read the entire page →
From page 193... ... C-40 Characteristics of premium Transit Services that Affect Choice of Mode FIGURE C-42 shows the common reasons for not using transit among the three cities for respondents who considered one or more of the transit modes. The "needed my car for other reasons" is the most-cited reason for Chicago and Charlotte, while "Travel time too long" is the most-cited reason for Salt Lake City. Read the entire page →
From page 194... ... detailed Survey Results C-41 FIGURE C-43. Number of scenarios car is chosen in Charlotte. Read the entire page →

From page 154...

... C-1 A p p e n d i x C Detailed Survey Results Contents C-1 Overview C-2 Market Research on Transit Service C-21 Demographic Characteristics C-25 Transit Awareness and Use C-26 Traveler Attitudes C-31 Trip Characteristics C-40 Stated Preference Survey Characteristics Overview Market research was conducted in three cities (Salt Lake City, Chicago, and Charlotte) , representing a variety of different-sized cities with very different transit systems and different traveler characteristics.