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From page 1...
... 1 S U M M A R Y Introduction Traditional travel forecasting models typically use travel time and cost to represent the usefulness of each transportation mode to serve potential trips. For transit options, time and cost are used to define optimal routing (i.e., boarding locations, routes, and alighting locations)
From page 2...
... 2 Characteristics of Premium Transit Services that Affect Choice of Mode services in operation and are not necessarily associated with a particular vehicle technology. For instance, a commuter coach service offering a seat with Wi-Fi service to all customers and a highly reliable schedule may be perceived as superior to a crowded rapid transit rail line with fewer amenities.
From page 3...
... Characteristics of Premium Transit Services that Affect Choice of Mode 3 these analyses. First, many travelers were not aware of or apt to consider transit options that the models represented as available for their trip.
From page 4...
... 4 Characteristics of Premium Transit Services that Affect Choice of Mode direct service (no transfers) , or a preference for premium services (on-board Wi-Fi, station services, reliable service, etc.)

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