Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers (2013) / Chapter Skim
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Pages 16-27
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From page 16... ...
11 Mobility Option Awareness, Engagement, Motivations, Barriers
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Overview of Transportation Modes: Top 5 Most Preferred Modes of Transportation 12 2.24 2.73 4.09 4.34 4.34 DRIVING A CAR WALKING SUBWAY, LIGHT RAIL, STREET CAR, OR TROLLEY BUS BICYCLE * Q15 Mean Preference Rank (Where 1 is Most Preferred)
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Transportation Modes Overview: People Dedicate the Most Time to Walking, Driving and Taking the Bus 13Note: study methodology and stats throughout this report are based on self-reported behaviors. Owner Operated: Public Transit: For Hire: Share-Based: Walking Driving a car Motor scooter or moped Bicycle Skateboard, Rollerblades Subway, Light Rail, Street Car, Trolley Commuter Rail Bus Ferry Taxi Carpooling or ridesharing Carsharing Bikesharing % use ‘a few times a week' + (Q11)
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Frequency of Transportation Mode Use Q11 - Please tell us, which of these transportation options are available to you, and how often do you use each if available? (% Top 2 Box Shown, 'a few times a week +')
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Q15 -Thinking about an average week, please rank your preference of each of the following modes of transportation in descending order. Mean Rank Shown (n varies, options presented if said used ‘a few times a year' +)
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Transportation Mode Proportion of Total Travel Time 16 Q14 - During an average week (including the weekend) , what percentage of the time do you use each of the following modes of transportation?
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Overview of Transportation Modes: Situations, Benefits and Barriers 17 Chart above summarizes the top ranking items across 3 questions -- data detail can be found on the following pages. Owner Operated: Public Transit: For Hire: Share-Based: Walking Driving a car Motor scooter or moped Bicycle Skateboard, Rollerblades Subway, Light Rail, Street car, Trolley Commuter Rail Bus Ferry Taxi Car-pooling or ridesharing Car-sharing Bikesharing Top Optimal Situations (Q112)
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Transportation Options: Situational Value 18 Highlighting in chart above shows relative differences in cell values across these transportation options and survey response options. (Note: the colors and shading on these tables can best be viewed in a full-color version of the report)
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From page 24... ...
Transportation Options: Perceived Benefits 19 Highlighting in chart above shows relative differences in cell values across these transportation options and survey response options. (Note: the colors and shading on these tables can best be viewed in a full-color version of the report)
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From page 25... ...
Transportation Options: Perceived Barriers 20 Highlighting in chart above shows relative differences in cell values across these transportation options and survey response options. (Note: the colors and shading on these tables can best be viewed in a full-color version of the report)
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From page 26... ...
Millennials frequently use multiple transportation options and describe this as an increasing trend. 9% 21% 69% A few times per week or more Once a week to a few times a month Once a month or less 21 Frequency of Using Multiple Transportation Options to Reach a Destination (Among % Total)
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From page 27... ...
Reasons for multiple transportation options center around cost and convenience, but vary somewhat by city. Q18 - Which of the following describe the reasons for or situations in which you use multiple transportation options to reach a destination?
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