Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers (2013) / Chapter Skim
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Pages 57-69
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From page 58... ...
Quantitative Survey Sampling Criteria Notes on Changes Made to Screening Criteria and Quotas to Complete Survey Fielding All are ages 22-34 with a mix of the following age groups: Ages 22-27 Ages 28-34 50/50 gender split Most are smartphone/tablet owners, small group of non-mobile device owners for comparison: ~12% do NOT own a smartphone ~35% do NOT own a tablet ~8% do NOT own a smartphone NOR a tablet All live in one of 6 target cities (Boston, Chicago, San Francisco, Seattle, Portland, or Washington DC) All must use at least one mode of public transportation (e.g., Subway/Light Rail/ Streetcar/Trolley, Commuter Rail, Bus, OR Ferry)
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From page 59... ...
Living Situation DEM6 - Which of the following best describes your current living situation? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC Ages 22 to 27 Ages 28 to 34 n= 1000 167 167 167 167 167 167 500 500 Married and living with my spouse 30% 28% 34% 36% 29% 28% 26% 16% 44% Living alone 21% 20% 21% 22% 22% 17% 25% 26% 16% Living with a significant other or partner 18% 21% 17% 13% 18% 23% 18% 19% 18% Living with parents or other family members 18% 12% 21% 20% 20% 19% 14% 22% 13% Living with roommates or friends 13% 19% 7% 9% 11% 14% 16% 17% 8% 54 Blue highlighting in chart above indicates a statistically significant difference between that cell and other(s)
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From page 60... ...
Parental Status and Children's Age Groups DEM7 - Are you the parent of any children in the following age groups currently living in your household? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC n= 1000 167 167 167 167 167 167 Parent Status Do not have kids 63% 66% 65% 58% 64% 57% 66% Have kids age 18 or under 37% 34% 35% 42% 36% 43% 34% Children Age Groups 0 – 5 years old 24% 21% 20% 25% 24% 29% 22% 6 – 10 years old 14% 10% 17% 17% 14% 12% 14% 11 – 15 years old 6% 7% 7% 9% 5% 8% 3% 16 – 18 years old 2% 3% 1% 2% 1% 5% 2% 55 Blue highlighting in chart above indicates a statistically significant difference between that cell and other(s)
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From page 61... ...
Ethnicity 56 DEM8 - Which of the following best describes your ethnicity? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC n= 1000 167 167 167 167 167 167 White or Caucasian 59% 73% 47% 35% 61% 80% 55% Asian or Pacific Islander 20% 12% 17% 42% 23% 11% 14% Black or African American 11% 6% 19% 7% 8% 5% 19% Hispanic or Latino or Latina 9% 8% 15% 14% 5% 3% 11% Another ethnicity 2% 1% 2% 3% 2% 1% 1% Blue highlighting in chart above indicates a statistically significant difference between that cell and other(s)
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From page 62... ...
Education and Income 57 DEM9 – What is the highest level of education you have completed or received credit for? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC n= 1000 167 167 167 167 167 167 Some college or less 39% 30% 41% 29% 49% 56% 30% Completed college 44% 50% 44% 49% 40% 33% 47% Post graduate 17% 20% 15% 23% 11% 11% 23% DEM10 - Which of the following categories best represents your yearly household income before taxes?
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From page 63... ...
Employment Status 58 S3 - Are you currently…? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC Ages 22 to 27 Ages 28 to 34 n= 1000 167 167 167 167 167 167 500 500 Employed full-time (35 hours or more)
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From page 64... ...
Smartphone and Tablet Device Ownership S4 - Which of the following devices do you currently own? Check All.
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From page 65... ...
Overall Motivations for Transportation Routines (Part 1 of 2) Q31 - Which of these describe the reasons or motivations for your transportation choices or routines?
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From page 66... ...
Overall Motivations for Transportation Routines (Part 2 of 2) 61 Q31 - Which of these describe the reasons or motivations for your transportation choices or routines?
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From page 67... ...
Observed Transportation-Related Trends Q34 - Which of these trends have you noticed others doing more of or seen more of in your own life or behaviors? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC Ages 22 to 27 Ages 28 to 34 Using trip-planning tools or mobile apps to reach places more efficiently 43% 46% 40% 39% 47% 41% 43% 42% 43% Using more than one transportation option to reach a destination 42% 48% 43% 43% 35% 47% 36% 43% 41% Working while traveling 39% 42% 45% 41% 44% 30% 35% 37% 42% Feeling a bit better about my "carbon footprint" 37% 37% 34% 38% 41% 41% 31% 39% 35% Socializing while traveling 36% 39% 37% 36% 42% 35% 28% 38% 34% Taking advantage of share programs and services (e.g., bike sharing, car sharing)
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From page 68... ...
Desires for Future Transportation Offerings 63 Q35 - In the future (10 years from now) , I'd like to see transportation options that are more… TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washing -ton, DC Ages 22 to 27 Ages 28 to 34 n= 1000 167 167 167 167 167 167 500 500 Affordable 62% 65% 57% 57% 57% 71% 68% 62% 63% Reliable 61% 65% 58% 61% 60% 60% 64% 60% 62% Connected or Tech-friendly 45% 43% 40% 47% 50% 45% 46% 44% 46% Family-friendly or child-friendly 41% 39% 44% 42% 51% 36% 30% 37% 44% Precise 38% 36% 37% 38% 45% 35% 38% 36% 40% For working people or professionals 37% 31% 35% 39% 45% 39% 35% 36% 39% Connected to the community 34% 33% 32% 37% 36% 42% 27% 34% 35% For students 30% 24% 32% 31% 35% 35% 23% 34% 26% Connected to the things I'm doing at home (e.g., playing games, working, watching movies, checking out people's social media posts, etc.)
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From page 69... ...
Digital Tools and Technology Desires for Future Q36 - Thinking about mobile & online technology or tools related to transportation options… TOTAL Boston, MA Chicago, IL San Fran- cisco, CA Seattle, WA Portland, OR Washing -ton, DC Ages 22 to 27 Ages 28 to 34 n= 1000 167 167 167 167 167 167 500 500 Offer more real-time updates to help me avoid waiting longer than needed 55% 64% 55% 55% 54% 52% 48% 55% 54% Ensure Wi-Fi and or 3G or 4G connectivity everywhere I go 54% 51% 52% 56% 55% 51% 57% 54% 53% Are more user-friendly and intuitive (e.g., don't make me dig around for info) 44% 42% 37% 49% 47% 44% 45% 44% 44% Help me optimize my entire travel experience across different options and locations 44% 40% 43% 46% 48% 45% 41% 44% 44% Provide transportation options based on what mindset I may be in (e.g., routes perfect for good weather, bad weather, most cost efficient, etc.)
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