Using Pictograms to Make Transit Easier to Navigate for Customers with Communication Barriers (2013) / Chapter Skim
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Pages 95-97
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TCRP A-33A Final Report 93 APPENDIX F RESEARCH PROBLEM STATEMENT FOR FUTURE STUDY I PROBLEM TITLE Visual Communication Tools to Reach Transit Customers with Voluntary and Involuntary Communication Barriers II.
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From page 96... ...
TCRP A-33A Final Report 94 because they are more noticeable than written communication; provide the public with concise, instantaneous information; improve comprehension of critical messages for people with functional needs; and reduce the need for message translation. The pilot tests conducted for TCRP A-33A also revealed that pictograms had a riveting quality for passengers: seeing a bus driver hold up a picture caused people to focus intently to try to decipher the message.
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From page 97... ...
TCRP A-33A Final Report 95 have limited English proficiency) to determine whether images get and hold attention, secure compliance, adequately direct behavior, or impart information.
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