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From page 1...
... 1Executive Summary The second Strategic Highway Research Program (SHRP 2) Capacity area is working toward designing a transportation planning and project development decision-making framework that better integrates transportation decisions with social, economic, and environmental considerations.
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... 2of these agencies. In addition, the agency's leaders are likely to be quite different, both in career experience and background and in the way they hold their position (e.g., appointed, career)
From page 3...
... 3The marketing principles identified in this work are as follows: • Peer-to-peer marketing is central to success. Executive leaders need to hear about collaborative practices from their peers and partner agencies in the same geographic area.

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