Executive Decision Making for Transportation Capacity: The Multiagency Context (2014) / Chapter Skim
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Pages 25-31
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25 C h a p t e r 4 Methodology As described in Chapter 1, the objective of this project is to identify the ways in which the TCAPP framework can be understood, appreciated, and subsequently championed by the leaders and decision makers of DOTs and their partner agencies. While the foundation of TCAPP is a collaborative framework that enables interest-based problem solving among all of these target agencies, getting the message out to the leaders is complex due to a number of factors, detailed in Chapter 3: 1.
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26 Figure 4.1. Locations and types of interviewees.
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27 The remainder of this section summarizes the market research findings from both the initial charrette conversation, and the follow-on interviews. Chapter 5 uses these findings as a foundation for a set of marketing principles to support current and upcoming marketing of TCAPP to executive leadership of transportation and resource agencies.
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28 of performance management across a range of program areas. There was a general understanding across agency interviewees that these resources can be particularly important as partner agencies strive to find common ground and a united purpose.
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29 it inevitably gets pushed and pulled off course with competing interests and priorities. Resources Must Be Available Interviewees were adamant that collaboration requires resources.
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30 Barriers to Collaboration DOT leaders noted a range of challenges that can make collaboration difficult. Any tool that can help to address these issues will provide value to a necessary process.
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31 that was drawn from interviews, listing messages identified as helpful in presenting TCAPP. Potential Messages This collaborative or interest-based problem-solving process will • Save you time; • Save you money; • Lead to a better outcome; and • Lead to better, easier decisions.
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