Communicating the Value of Preservation: A Playbook (2012) / Chapter Skim
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Pages 170-188
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170 Appendix D Additional Project Research D-1: State DOT Survey Results D-2: Workshop Summary Appendix D: Additional Project Research
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Communicating the Value of Preservation: A Playbook 171 D-1: State DOT Survey Results
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172 Survey Overview As part of NCHRP Project 14-24, Task 1, the research team surveyed all 52 AASHTO members electronically in June 2011 to gather baseline information from state DOTs regarding: Significance of infrastructure preservation among DOTs and their stakeholders; General DOT communications capabilities; Infrastructure preservation messages used by DOTs and how they are developed; and Who DOTs are communicating with about infrastructure preservation issues and how they deliver messages. Survey questions designed to explore these topics were developed by the research team and reviewed by the NCHRP 14-24 Panel members.
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Communicating the Value of Preservation: A Playbook 173 4. Most DOTs expect their consumers to care more about road smoothness than user cost savings; but they rarely track stakeholder opinions about maintenance and preservation beyond following press clippings, public hearing feedback, or anecdotal evidence; 5.
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174 Respondents Most Frequently Categorize Themselves as ‘Senior/Executive Managers' Respondents self-identified the type(s) of role they serve within their agency.
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Communicating the Value of Preservation: A Playbook 175 Figure D-1-2: Survey Respondents' Characterization of Preservation Needs Most Respondents Think their Agency Enjoys Good Credibility with Elected Officials and that their Stakeholders See Infrastructure Preservation as a Critical Transportation Issue As shown in Figure D-1-3, most (81 percent) respondents agree or strongly agree that their agency enjoys good credibility with elected officials and the public (31 respondents answered this question)
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176 Respondents are Split on Whether Stakeholders are Satisfied with Infrastructure Conditions As shown in Figure D-1-4, only about half (52 percent) of all respondents agree or strongly agree that most or all highway users are satisfied with infrastructure conditions.
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Communicating the Value of Preservation: A Playbook 177 General Communications Capabilities at DOTs The survey asked several questions intended to provide a broad overview of agency communications capabilities: Typical Respondent's DOT has 4 to 20 FTE Communications Staff According to the survey responses, the median respondent's DOT has between 4 and 10 headquarters FTE staff dedicated to communications and 0 to 10 dedicated communications FTE staff in its district offices. Typical Respondent's DOT Relies on Combination of Staff to Develop Infrastructure Preservation Communications As shown in Figure D-1-6, a DOT's executive staff is most likely to be actively engaged in developing infrastructure preservation messages.
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178 Appendix D-1: State DOT Survey Results
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Communicating the Value of Preservation: A Playbook 179 Infrastructure Preservation Message Content The survey asked several questions about the content of agencies' infrastructure preservation messages, how they are developed, and their perceived impact: Protecting Past Investments/Cost Effectiveness of Preservation are DOTs' Most Common Preservation Message Themes All but one of the 23 responding states indicate they have developed one or more messages about infrastructure preservation needs. As shown in Figure D-1-9, most responding states' messages share similar themes, with ‘cost effectiveness of preservation' and ‘importance of protecting past investments' among the most common message elements.
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180 Figure D-1-10: Frequency with Which Respondents Rely on Selected Sources of Information to Develop Infrastructure Preservation Messages Few Respondents Use Polls or Web Metrics to Track Message Impacts Only two respondents indicate they use public opinion surveys to quantify the impacts of their preservation messages and only one respondent reports tracking web metrics, like YouTube views. By contrast, a reasonable share of respondents track more qualitative measures such as positive media stories, direct outcomes (such as increased funding)
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Communicating the Value of Preservation: A Playbook 181 Infrastructure Preservation Message Audiences and Delivery The survey asked several questions about the audiences for infrastructure preservation messages and how they are delivered: State and Local Elected Officials, Local Governments are Most Frequently Cited Audiences for Preservation Messages State legislators top respondents' list of primary audiences for their infrastructure preservation messages, with 93 percent communicating with state legislators. Other popular audiences include local elected officials, and other local agencies.
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182 Most Respondents' DOTs do not Segment Infrastructure Preservation Communications by Audience No clear practices for segmenting audiences are observable from the survey responses, which was answered by 27 respondents. Most commonly, respondents indicate they either do not segment communications by audience or they do not know if such segmentation occurs.
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Communicating the Value of Preservation: A Playbook 183 Figure D-1-14: Methods DOTs Use to Track Stakeholder Opinions Press Releases, Presentations, Websites are Top Three Most Frequently Used Message Delivery Mechanisms DOTs are using a variety of traditional and contemporary methods to deliver the message about preservation. Press releases, websites, and verbal communication by way of presentation or one-on-one meetings are the most frequently used methods of communication, but new and innovative social networking methods, such as Facebook, Twitter, and YouTube also are quite common.
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184 Figure D-1-15: Most Common Communication Delivery Methods Appendix D-1: State DOT Survey Results
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Communicating the Value of Preservation: A Playbook 185 D-2: Workshop Summary
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186 Summary of the Workshop Members of the consultant team conducted a successful workshop based on the Playbook at the TRB Asset Management Conference in April of 2012. The goals of the workshop were to test the Playbook's concepts with a real audience of DOT practitioners and to provide attendees with an engaging and educational exercise that simulated the process of crafting a successful preservation campaign.
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Communicating the Value of Preservation: A Playbook 187 At the conclusion of the workshop, each team presented to the entire workshop audience a brief overview of their campaign. They also were asked to provide feedback on the workshop or the playbook concepts.
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Abbreviations and acronyms used without definitions in TRB publications: AAAE American Association of Airport Executives AASHO American Association of State Highway Officials AASHTO American Association of State Highway and Transportation Officials ACI–NA Airports Council International–North America ACRP Airport Cooperative Research Program ADA Americans with Disabilities Act APTA American Public Transportation Association ASCE American Society of Civil Engineers ASME American Society of Mechanical Engineers ASTM American Society for Testing and Materials ATA American Trucking Associations CTAA Community Transportation Association of America CTBSSP Commercial Truck and Bus Safety Synthesis Program DHS Department of Homeland Security DOE Department of Energy EPA Environmental Protection Agency FAA Federal Aviation Administration FHWA Federal Highway Administration FMCSA Federal Motor Carrier Safety Administration FRA Federal Railroad Administration FTA Federal Transit Administration HMCRP Hazardous Materials Cooperative Research Program IEEE Institute of Electrical and Electronics Engineers ISTEA Intermodal Surface Transportation Efficiency Act of 1991 ITE Institute of Transportation Engineers NASA National Aeronautics and Space Administration NASAO National Association of State Aviation Officials NCFRP National Cooperative Freight Research Program NCHRP National Cooperative Highway Research Program NHTSA National Highway Traffic Safety Administration NTSB National Transportation Safety Board PHMSA Pipeline and Hazardous Materials Safety Administration RITA Research and Innovative Technology Administration SAE Society of Automotive Engineers SAFETEA-LU Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for Users (2005) TCRP Transit Cooperative Research Program TEA-21 Transportation Equity Act for the 21st Century (1998)
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