Guidebook for Developing General Aviation Airport Business Plans (2012) / Chapter Skim
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Pages 19-28
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From page 19... ...
19 CHAPTER 3 AIRPORT BUSINESS PLANNING PROCESS 3.1 Introduction 3.2 Process Overview 3.3 Buy-in 3.4 Approach 3.5 Planning Team 3.6 Communication 3.7 Resources 3.8 Wrap-Up 3.9 Worksheet 3.1 INTRODUCTION This chapter provides an overview of the airport business planning process and conveys a work plan that can be used to help facilitate the process. This chapter also discusses buy-in, which is considered one of the most critical steps in the process.
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From page 20... ...
20 Guidebook for Developing General Aviation Airport Business Plans PREPARATION Consistent with a best-practices approach, an airport manager should take the following steps before developing an airport business plan: • Educate airport management and staff about the reasons for and the value of an airport business plan, the elements of a plan, and the process for developing and implementing a plan. • Obtain buy-in from policymakers -- the presentation template provided in Part 2 of the digital files can be customized for the airport, the market, and the audience.
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From page 21... ...
Airport Business Planning Process 21 Figure 3-1: Phases, Principal Elements, and Functional Areas -- Relationships Worksheet 3-1: Work Plan The Work Plan Worksheet, provided at the end of this chapter and in Part 4 of the digital files, can be used to assign actionable items to individual planning team members. 3.3 BUY-IN One of the most critical steps in the airport business planning process is obtaining buy-in from policymakers.
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22 Guidebook for Developing General Aviation Airport Business Plans 3.4 APPROACH After obtaining buy-in from policymakers, the next step is to determine the best approach for developing the airport business plan. Each of the following options should be considered: • Internal approach -- the airport business plan would be developed in-house by airport management and staff with support, input, and direction from policymakers and stakeholders.
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Airport Business Planning Process 23 The following list identifies some internal and external stakeholders who could be involved in the process: • Internal stakeholders -- includes policymakers, the airport sponsor, advisory bodies, airport management, and airport staff from a range of departments such as administration, properties, operations, and legal. • External stakeholders -- includes airport businesses, aircraft owners and operators; industry colleagues; community leaders and associations; aviation consultants, economic development organizations; local, regional, or state planning and transportation agencies (including state aviation agencies)
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From page 24... ...
24 Guidebook for Developing General Aviation Airport Business Plans The following questions can serve as a framework for identifying potential participants: • Who best understands the role and value of the airport to the community? • Who best understands the role and value of an airport business plan?
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From page 25... ...
Airport Business Planning Process 25 ASSIGNMENTS After participants have been selected and briefed, tasks can be assigned to each member of the planning team based on the individual's background, experience, expertise, and interests. Some examples of assignments include • Participating in meetings • Conducting research • Analyzing research findings • Developing draft documents • Reviewing draft documents and providing insight, input, and direction • Providing public relations support by promoting the process and the plan After assigning tasks, the next step is to develop a schedule for completing tasks.
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From page 26... ...
26 Guidebook for Developing General Aviation Airport Business Plans 3.7 RESOURCES LITERATURE There is a wide variety of literature available to the planning team. In addition to this Guidebook and the digital files, relevant literature includes • The Successful Business Plan: Secrets and Strategies, 5th edition, R.M.
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From page 27... ...
Airport Business Planning Process 27 Plans are nothing. Planning is everything.
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From page 28... ...
28 Guidebook for Developing General Aviation Airport Business Plans Task Ch ap ter As sig ne d to Du e D ate Co mp leti on da te Essential Chapters Preparation Educate airport management and staff 3 Obtain buy-in from policymakers 3 Determine approach (internal, external, or combination) 3 Form the planning team 3 Select facilitator 3 Select champion 3 Brief the planning team 3 Assign tasks to planning team members 3 Chapters of the guidebook 3 Parts of the digital files 3 Development Develop/update mission, vision, and values 4 Conduct/update SWOT analysis 4 Establish preliminary goals 4 Ensure consistency with SMART and GROW models 4 Organize and prioritize goals 4 Identify the airport functional areas to be consulted 4 Develop preliminary objectives 4 Organize and prioritize objectives 4 Formulate action plans and budgets 4 Draft, review, and finalize the plan 4 Obtain approval of the plan 4 Implementation Execute the plan (action plans)
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