Guidebook for Developing General Aviation Airport Business Plans (2012) / Chapter Skim
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Pages 4-12
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From page 4... ...
4CHAPTER 1 INTRODUCTION 1.1 Purpose of this Guidebook 1.2 Overview of this Guidebook 1.3 Using this Guidebook 1.4 Reasons for an Airport Business Plan 1.5 Value of an Airport Business Plan 1.6 Wrap-Up The City Council chamber was packed. The gavel struck (BANG)
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Introduction 5 1.1 PURPOSE OF THIS GUIDEBOOK This Guidebook and accompanying digital files are designed to help general aviation airport managers and policymakers develop and implement an airport business plan. This resource has been prepared specifically for general aviation airport practitioners.
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6 Guidebook for Developing General Aviation Airport Business Plans Figure 1-1: Essential and Resource Chapters ESSENTIAL CHAPTERS The essential chapters provide the basis for initiating the planning process and developing and implementing an airport business plan. An overview of each of the essential chapters follows: • Chapter 1: Introduction identifies the purpose of this Guidebook, provides an overview of this Guidebook, describes the use of this Guidebook, outlines the reasons for an airport business plan, and discusses the value of an airport business plan.
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Introduction 7 RESOURCE CHAPTERS The resource chapters are provided to support the development of an airport business plan. Chapter 4 discusses the process of establishing goals, developing objectives, and formulating action plans.
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8 Guidebook for Developing General Aviation Airport Business Plans DIGITAL FILES Additional resources are provided in a set of digital files on CRP-CD-119. The digital files consist of four parts, as follows: • Part 1: Overview of the Guidebook and the Digital Files -- A narrated, self-directed presentation providing an overview of the Guidebook and the digital files.
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Introduction 9 1.4 REASONS FOR AN AIRPORT BUSINESS PLAN There are several compelling reasons to have an airport business plan (see Figure 1-2)
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10 Guidebook for Developing General Aviation Airport Business Plans As depicted in Figure 1-3, good stewardship challenges airport management to • Identify the assets that are (or will be) required to meet the needs of airport customers and stakeholders • Obtain and invest capital in the airport assets identified • Make the highest and best use of airport assets • Meet the needs of customers and stakeholders by providing quality airport infrastructure and improvements and ensuring the delivery of quality aviation products, services, and facilities at the airport • Maximize revenues and minimize expenses These challenges need to be met while maintaining compliance with the full range of Airport Sponsor Assurances (including, but not limited to, #5 Preserving Rights and Powers, #22 Economic Nondiscrimination, and #23 Exclusive Rights)
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From page 11... ...
Introduction 11 He who fails to plan is planning to fail. - Winston Churchill 1.5 VALUE OF AN AIRPORT BUSINESS PLAN An airport business plan is an important planning tool, a critical management tool, and a vital communications tool.
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From page 12... ...
12 Guidebook for Developing General Aviation Airport Business Plans Figure 1-5: Value of an Airport Business Plan -- As a Management Tool As a communications tool, as depicted in Figure 1-6, the airport business planning process provides the opportunity for airport managers, policymakers, and stakeholders to engage in discussions about the current and future direction of the airport. Once implemented, an airport business plan provides the information needed to assist general aviation airport managers and policymakers in demonstrating the role and value of the airport to the local community (or increase awareness)
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