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From page 64... ... 64 CHAPTER 6 AIRPORT AND MARKET 6.1 Introduction 6.2 Airport Overview 6.3 Community Overview 6.4 Industry Overview 6.5 Market Overview 6.6 Competition Overview 6.7 Market and Customer Segments 6.8 Market Drivers 6.9 Demand and Capacity 6.10 Wrap-Up 6.11 Worksheets 6.1 INTRODUCTION This chapter discusses the importance of having an intimate understanding of the airport, the community, the industry, and the market. This chapter also discusses the importance of examining the market from a macro (entire industry) Read the entire page →
From page 65... ... Airport and Market 65 6.2 AIRPORT OVERVIEW To help facilitate the business planning process, an airport overview should be developed. A worksheet is provided speciﬁcally for this purpose. Read the entire page →
From page 66... ... 66 Guidebook for Developing General Aviation Airport Business Plans Before you build a better mousetrap, it helps to know if there are any mice out there. - Anonymous To help facilitate the business planning process, an overview of the industry should be developed. Read the entire page →
From page 67... ... Airport and Market 67 Market forecasts and other related materials developed by the FAA, aircraft manufacturers, vendors or suppliers, associations, and planning and transportation agencies (including state aviation agencies) should be considered as well. Read the entire page →
From page 68... ... 68 Guidebook for Developing General Aviation Airport Business Plans Table 6-2: Example: Number of Licensed Pilots Population Licensed Pilots 2010 2010 United States 308,745,538 582,623 1.9 State of Colorado 5,029,196 17,750 3.5 3.0% City of Denver 600,158 1,394 2.3 13.6% Adams County 441,603 889 2.0 8.7% Arapahoe County 572,003 1,849 3.2 18.0% Douglas County 285,465 1,864 6.5 18.1% Jeﬀerson County 534,543 1,928 3.6 18.8% Boulder County 294,567 1,509 5.1 14.7% Weld County 252,825 841 3.3 8.2% Total Region 2,981,164 10,274 3.4 57.9% Location Average per 1,000 persons Market Share SO U RC E: U Read the entire page →
From page 69... ... Airport and Market 69 Table 6-3: Example: Based Aircraft (By Type) Year Singleengine Multiengine Jet Helicopter Total Annual Change 2007 80 6 1 2 89 N/A 2008 82 8 1 2 93 4.5% 2009 85 8 1 2 96 3.2% 2010 78 8 1 2 89 -7.3% 2011 83 9 1 2 95 6.7% Total Change 3.8% 50.0% 0.0% 0.0% 6.7% Annual Change 0.9% 10.7% 0.0% 0.0% 1.6% SO U RC E: SO U T H ERN IL L I NO I S R EG IO NA L AI RPO RT Table 6-4: Example: Based Aircraft (By Category) Read the entire page →
From page 70... ... 70 Guidebook for Developing General Aviation Airport Business Plans In order to plan your future wisely, it is necessary that you understand and appreciate your past. – Jo Coudert Table 6-6: Example: Fuel Volumes Year Avgas Jet Total Annual Change 2007 142,101 73,212 215,313 N/A 2008 151,102 61,601 212,703 -1.2% 2009 123,754 66,054 189,808 -10.8% 2010 116,929 73,228 190,157 0.2% 2011 119,786 72,491 190,157 0.0% Total Change -15.7% -1.0% -11.7% Average Change -4.2% -0.2% -3.1% SO U RC E: SO U T H ERN IL L I NO I S A I RPO RT Understanding key changes and trends in the industry, within the market, and at the airport is essential to the business planning process. Read the entire page →
From page 71... ... Airport and Market 71 Worksheet 6-5: Competition Overview The Competition Overview Worksheet is designed to help compare the airport with competitive airports in the area and, upon completion, to ascertain the airport's competitive position within the market. This worksheet is provided at the end of this chapter and in Part 4 of the digital ﬁles. Read the entire page →
From page 72... ... 72 Guidebook for Developing General Aviation Airport Business Plans Although approximately 3% of general aviation aircraft are registered to Standard & Poor's 500 ﬁrms, most business aircraft are operated by smaller companies. In the Business Aviation Factbook (2011) Read the entire page →
From page 73... ... Airport and Market 73 perspective. Business customers prefer a precision approach with a non-precision approach as a minimum. Read the entire page →
From page 74... ... 74 Guidebook for Developing General Aviation Airport Business Plans Figure 6-1 summarizes the key market drivers for the personal and business segments of the market. Figure 6-1: Key Market Drivers Overall, the range, level, and quality of airport infrastructure and aviation products, services, and facilities are some of the key factors that drive the decision of based and transient aircraft operators to select one airport over another. Read the entire page →
From page 75... ... Airport and Market 75 AVIATION PRODUCTS, SERVICES, AND FACILIT IES Three worksheets (Aviation Products Assessment Worksheet, Aviation Services Assessment Worksheet, and Aviation Facilities Assessment Worksheet) are provided at the end of this chapter and in Part 4 of the digital ﬁles to help identify deﬁciencies in aviation products, services, and facilities at the airport. Read the entire page →
From page 76... ... 76 Guidebook for Developing General Aviation Airport Business Plans INFRASTRUCTURE An airport master plan outlines the short-, medium-, and long-term infrastructure development goals for the airport. As deﬁned by the FAA, an airport master plan supports modernization of existing airports and the creation of new airports, regardless of size, complexity, or role. Read the entire page →
From page 77... ... Airport and Market 77 Capacity •Infrastructure •Products, Services, and Facilities Airport Aviation Businesses •FBOs and SASOs Demand •Personal •Business •Commercial •Government Based Aircraft Transient Aircraft Figure 6-2 depicts the key elements of the demand-capacity equation and the key relationships among the elements. Figure 6-2: Demand-Capacity Equation NON-AERONAUTICAL USE Some airport land or infrastructure may be unusable for aeronautical purposes. Read the entire page →
From page 78... ... 78 Guidebook for Developing General Aviation Airport Business Plans THROUGH-THE-FENCE ACTIVITIES One of the most signiﬁcant challenges associated with through-the-fence activities is creating economic parity between on-airport and oﬀ-airport (or through-the-fence) operators. Read the entire page →
From page 79... ... Airport and Market 79 WORKSHEET 6-1: AIRPORT OVERVIEW CHAPTER 6: AIRPORT AND MARKET This worksheet is designed to help the planning team identify the airport's key assets, amenities, and attributes. It includes a place to provide a brief history of the airport, identify the airport's unique characteristics, convey additional airport statistics and trends, and discuss the current state of (and the future outlook for) Read the entire page →
From page 80... ... 80 Guidebook for Developing General Aviation Airport Business Plans Item Information Historical perspective Unique characteristics Key statistics/trends Current state Future outlook Read the entire page →
From page 81... ... Airport and Market 81 FBO Considerations Item Information Historical perspective Unique characteristics Key statistics/trends Current state Future outlook Read the entire page →
From page 82... ... 82 Guidebook for Developing General Aviation Airport Business Plans WORKSHEET 6-2: COMMUNITY OVERVIEW CHAPTER 6: AIRPORT AND MARKET This worksheet is designed to help the planning team identify the key assets, amenities, and attributes of the community. It includes a place to provide a brief history of the community, identify unique characteristics of the community, and discuss the current state of (and the future outlook for) Read the entire page →
From page 83... ... Airport and Market 83 Item Information Historical perspective Unique characteristics Current state Future outlook Read the entire page →
From page 84... ... 84 Guidebook for Developing General Aviation Airport Business Plans WORKSHEET 6-3: INDUSTRY OVERVIEW CHAPTER 6: AIRPORT AND MARKET An overview of the industry should provide some historical perspective, identify unique characteristics, and discuss the current state of, and the future outlook for, the industry on a national level. In addition, an analysis of key statistics and trends for the industry, including new aircraft shipments, registered aircraft, hours ﬂown, licensed pilots, and fuel consumption should be conducted. Read the entire page →
From page 85... ... Airport and Market 85 Future outlook Key industry statistics/trends General aviation aircraft shipments Increased/Decreased X.X% per year (from X to Y) Number of registered general aviation aircraft Increased/Decreased X.X% per year (from X to Y) Read the entire page →
From page 86... ... 86 Guidebook for Developing General Aviation Airport Business Plans WORKSHEET 6-4: MARKET OVERVIEW CHAPTER 6: AIRPORT AND MARKET An overview of the market (on a regional, state, and local level) should include an examination of key statistics and trends, including the number of FAA-registered aircraft and licensed pilots (in the United States, the subject state, and the subject county) Read the entire page →
From page 87... ... Airport and Market 87 Based Aircraft (By Type) Year Singleengine Multiengine Jet Helicopter Total Annual Change 0 N/A 0 #DIV/0! Read the entire page →
From page 88... ... 88 Guidebook for Developing General Aviation Airport Business Plans WORKSHEET 6-5: COMPETITION OVERVIEW CHAPTER 6: AIRPORT AND MARKET This worksheet can be used to identify the airports in the area that compete with the subject airport for based and transient customers; the assets, amenities, attributes, and activities at those airports; and the strengths and weaknesses of those airports. Information from the airport proﬁle (from "airport name and identiﬁer" through "ARFF" -- identiﬁed in italics) Read the entire page →
From page 89... ... Airport and Market 89 Subject Airport Airport 1 Airport 2 Airport 3 Market segment(s) served* Read the entire page →
From page 90... ... 90 Guidebook for Developing General Aviation Airport Business Plans WORKSHEET 6-6: AVIATION PRODUCTS ASSESSMENT CHAPTER 6: AIRPORT AND MARKET The availability of fuel is a critical factor in attracting and retaining based and transient customers from all segments of the market. This worksheet can be used to identify the demand for the aviation products (including fuel, lubricants, parts, sales and leasing, and pilot supplies) Read the entire page →
From page 91... ... Airport and Market 91 WORKSHEET 6-7: AVIATION SERVICES ASSESSMENT CHAPTER 6: AIRPORT AND MARKET The availability of quality services is an important factor in attracting and retaining customers from all segments of the market. This worksheet can be used to identify the demand for services and the capacity of existing operators at the airport. Read the entire page →
From page 92... ... 92 Guidebook for Developing General Aviation Airport Business Plans WORKSHEET 6-8: AVIATION FACILITIES ASSESSMENT CHAPTER 6: AIRPORT AND MARKET The availability of quality aircraft parking and storage (hangar) space is an important factor in attracting and retaining customers from all segments of the market. Read the entire page →
From page 93... ... Airport and Market 93 WORKSHEET 6-9: AIRPORT INFRASTRUCTURE CHAPTER 6: AIRPORT AND MARKET This worksheet can be utilized to identify the airport's existing infrastructure and associated demand. Additionally, if desired, an assessment can be made regarding the quality of the airport's existing infrastructure, as follows: Quality: E = Excellent; G = Good; A = Average; F = Fair; or P = Poor Details Demand (Yes/No) Read the entire page →

From page 64...

... 64 CHAPTER 6 AIRPORT AND MARKET 6.1 Introduction 6.2 Airport Overview 6.3 Community Overview 6.4 Industry Overview 6.5 Market Overview 6.6 Competition Overview 6.7 Market and Customer Segments 6.8 Market Drivers 6.9 Demand and Capacity 6.10 Wrap-Up 6.11 Worksheets 6.1 INTRODUCTION This chapter discusses the importance of having an intimate understanding of the airport, the community, the industry, and the market. This chapter also discusses the importance of examining the market from a macro (entire industry)