Truck Tolling: Understanding Industry Tradeoffs When Using or Avoiding Toll Facilities (2012) / Chapter Skim
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Pages 59-63
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From page 59... ...
52 | P a g e Chapter 4 Conclusions and Suggested Research The research revealed a number of intriguing findings and helped to identify some niches in the goods movement industry where there is willingness to pay tolls. The findings might have been tempered, however, by overall negative attitudes about toll roads.
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From page 60... ...
53 | P a g e The research team's supposition is that "familiarity" with toll facilities produced a greater willingness to pay tolls. This finding is drawn from the fact that drivers who could take a toll road for 10 percent or more of their trips, were willing to pay a token toll amount, which probably reflects that this population does indeed use toll roads.
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From page 61... ...
54 | P a g e Concepts to Aid Toll Road Acceptance and Development in the Freight Community From the research, there emerge a few concepts to overcome the opposition to toll roads by different segments of the freight industry. "Transition" to Toll Facilities for Trucking Companies The research shows that there is greater acceptance of toll facilities, where the trucking industry has more familiarity with them -- either in driving in urban environments with toll roads, or having the opportunity to use them on a regular basis.
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From page 62... ...
55 | P a g e • Faster and more certain delivery of critical infrastructure • Congestion relief • More expansive truck service facilities • Higher weight limits and allowance for longer combination vehicles Suggestions for Additional Research The survey method used in this research sought to determine specific price points at which various actors in the trucking transaction would use or avoid a toll road. By using hypothetical scenarios, however, survey respondents expressed virtually no willingness to pay a toll, and thus the value of a toll road could not be determined.
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From page 63... ...
56 | P a g e decision (toll road or other) is communicated to the operations unit of the companies -- dispatchers and truck drivers.
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