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Communicating the Value of Research: Contractor's Final Report (2009) / Chapter Skim
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... NCHRP 20-78: Final Report Page 1 SUMMARY This report attempts to examine, identify, and understand effective communication practices of transportation researchers, to determine how the audience values the communication, and how these communication efforts relate to a project's implementation or success. Effective communication of the value of research is not only necessary to justify the resources spent on it, but is necessary to secure any funds and generate support for future projects.
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