Communicating the Value of Research: Contractor's Final Report (2009) / Chapter Skim
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NCHRP 20-78: Final Report Page 2 INTRODUCTION The goal of this study was to examine ways to effectively communicate the value of transportation research by identifying those who ultimately decide upon funding for research, those who advocate for such funding, and those who benefit from transportation research. Only when these key players are identified can researchers begin to understand how to develop ways in which to effectively communicate the need for research.
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NCHRP 20-78: Final Report Page 3 general public might prefer to commute less and might provide support; Chambers of Commerce might be pleased with providing businesses the opportunity to expand, therefore reaching a wider consumer base; but elected officials might not want to risk providing funds that might be put to better use. Continuing and developing research through investment requires the measurement of the return on an investment (ROI)
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NCHRP 20-78: Final Report Page 4 to communicate that value to those who will be affected by their research. To do this, we designed a survey that examined different variables: We first had to identify the audiences of transportation research communication, the objective of Task 1.
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NCHRP 20-78: Final Report Page 5 research, and (2) Internet reviews of relevant articles, publications, and other resources related to communication.
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