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From page 97... ... NCHRP 20-78: Final Report Page 97 CHAPTER 6: REVIEW OF BEST PRACTICES FROM OTHER FIELDS AND RESULTS OF COMMUNICATIONS RESEARCH Introduction Task 5 resulted in an understanding of the communications process and set of recommendations for communication approaches and strategies. It is, however, important to compare and contrast this set of recommendations derived from practice within the transportation research field with best practices from other fields and results of communication research. Read the entire page →
From page 98... ... NCHRP 20-78: Final Report Page 98 making friends and acquaintances out of everyone from farmers in a village in Ethiopia to vice presidents of international banks. They act as social glue by spreading ideas around. Read the entire page →
From page 99... ... NCHRP 20-78: Final Report Page 99 The following represents the key observations derived from this secondary research review in comparing differences and similarities between the findings of Task 5 and organizations that have a need to communicate research unrelated to transportation. These findings are organized by the following topics:  Research Communication Processes  Communication Channels  Communication Styles  Target Audiences Research Communications Processes A major observation resulting from the secondary research review is that organizations that communicate research in non-transportation issues follow similar tenets in carrying out their communications efforts, many of them through very formal programs but some more informal. Read the entire page →
From page 100... ... NCHRP 20-78: Final Report Page 100 Table 6-1: Organizations' Communications Processes Organization Context Strategy Content Channels/Style St. Jude Children's Research Hospital Issue to sell: The value of research to donors and potential donors and end-users of the research. Read the entire page →
From page 101... ... NCHRP 20-78: Final Report Page 101 Organization Context Strategy Content Channels/Style Consultative Group on International Agriculture Resources (CGIAR) Issue to sell: The value of highquality science to ensure sustainable agricultural growth around the world. Read the entire page →
From page 102... ... NCHRP 20-78: Final Report Page 102 The majority of these organizations place an importance on all levels of the communications process with an emphasis on the bottom two layers (Channels and Style) Read the entire page →
From page 103... ... NCHRP 20-78: Final Report Page 103 with tools and formalized training and resources to facilitate their communications. This was a distinguishing feature of the organizations in our Task 6 (compared to the Task 5 findings) Read the entire page →
From page 104... ... NCHRP 20-78: Final Report Page 104 including using a particular color scheme in materials and an organization's logo. It can include important graphic images, such as the Komen Foundations "pink ribbon" or the use of iconic symbols such as a photo of or quote by Danny Thomas (St. Read the entire page →
From page 105... ... NCHRP 20-78: Final Report Page 105 Table 6-3: Audience-specific Communications Audience Content Channels Style Congressional and Elected Officials and their staffs  Be specific about objectives  Pretest the content  Link the results to important, related events for greater relevancy to audience  Explain implications  Have a "news hook" or story element  Lead with and focus on the conclusions  Panel discussions and "work shopping" to get the facts on the table; Invite the policy and decision makers to serve as Chairs.  Personal contact through liaison and offer two-way communications  Use media/journalists to inform  Networking -- work every angle  Dialogue  1-2 pages is best, keep less than 20 pages  Use real-life examples  Talk to them as you would a family member, not a dissertation advisor  Present 2-3 points maximum and use bulleted summaries Stakeholders and Decision Makers  Tailor to the values of each  Inform other researchers how this helps them meet their own goals  Panel discussions and "work shopping"  Newsletters  Workshops -- with crossstakeholder participation  Awards and recognition programs  Bulleted summary of research highlights on Website, but offer link to full technical report or article. Read the entire page →
From page 106... ... NCHRP 20-78: Final Report Page 106 In our review, we noted that some communication products are used for more than one audience, and so the channel for delivering it may differ from audience to audience. For example, an annual report might be mailed to members or donors, while it might be personally delivered to congressional delegates. Read the entire page →
From page 107... ... NCHRP 20-78: Final Report Page 107 Best Practices Interview Summaries Susan G Komen for the Cure Context Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists working to save lives, empower people, ensure quality care for all and energize science to find the cures. Read the entire page →
From page 108... ... NCHRP 20-78: Final Report Page 108 is to cure breast cancer, which means they are working to reduce to zero (0) , the number of women who die from breast cancer. Read the entire page →
From page 109... ... NCHRP 20-78: Final Report Page 109 Association of Fish & Wildlife Agencies (AFWA) Context The Association of Fish & Wildlife Agencies (AFWA) Read the entire page →
From page 110... ... NCHRP 20-78: Final Report Page 110 Building relationships with key decision makers, such as congressional officials, is considered critical to the AFWA. Regular, personal contact helps create a presence for the association, and has helped AFWA build a reputation among those officials. Read the entire page →
From page 111... ... NCHRP 20-78: Final Report Page 111 Consultative Group on International Agriculture Resources (CGIAR) Context The Consultative Group on International Agricultural Research (CGIAR) Read the entire page →
From page 112... ... NCHRP 20-78: Final Report Page 112 Challenges The CGIAR generates a lot of information, and recipients often can feel bombarded. This is particularly true for policy maker audiences. Read the entire page →
From page 113... ... NCHRP 20-78: Final Report Page 113 St. Jude Children's Research Hospital Context The mission of St. Read the entire page →
From page 114... ... NCHRP 20-78: Final Report Page 114 Communication Messages The value of research is communicated in terms of lives saved, the number of new and improved treatments, Challenges And Outcomes Information about challenges and outcomes was unavailable from St. Read the entire page →
From page 115... ... NCHRP 20-78: Final Report Page 115 Bibliography Organizational Websites Government Agencies (US and International)  National Aeronautic and Space Agency  Centers for Disease Control  National Institute of Health  Environmental Protection Agency  World Health Organization  Oregon State Board of Higher Education  Federal Geographic Data Committee (USGS) Read the entire page →
From page 116... ... NCHRP 20-78: Final Report Page 116 Articles Westly, Sidney B "Communicating Research Results: Tips for Preparing and Making Presentations," Pacific Symposium for Science and Sustainability and Hawaii Junior Science and Humanities Symposium. Read the entire page →

From page 97...

... NCHRP 20-78: Final Report Page 97 CHAPTER 6: REVIEW OF BEST PRACTICES FROM OTHER FIELDS AND RESULTS OF COMMUNICATIONS RESEARCH Introduction Task 5 resulted in an understanding of the communications process and set of recommendations for communication approaches and strategies. It is, however, important to compare and contrast this set of recommendations derived from practice within the transportation research field with best practices from other fields and results of communication research.