Transit Advertising Sales Agreements (2004) / Chapter Skim
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TRANSIT ADVERTISING SALES AGREEMENTS SUMMARY With few exceptions, transit agencies in the United States accept and display advertising on their property and vehicles. Although the primary purpose is raising revenues, transit advertising serves other purposes as well, such as promoting transit services and providing advertising space for nonprofit agencies.
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From page 11... ...
2 have demonstrated that just as much, or more, revenue can be obtained through in-house sales as through contracted sales. Transit agency staff responsible for the advertising program face a number of important decisions.
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