Transit Advertising Sales Agreements (2004) / Chapter Skim
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Pages 24-26
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From page 24... ...
15 CHAPTER THREE MARKET FOR TRANSIT ADVERTISING Transit advertising is one form of outdoor advertising, a category that also includes billboards, newsstands, phone booths, and taxis. Changes in the market for outdoor advertising and the evolution of the advertising sales industry have and will continue to affect transit agencies and transit advertising in significant ways.
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From page 25... ...
16 held stable over the past several years, according to the Outdoor Advertising Association of America (S. Freitas, personal communication, May 15, 2003)
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From page 26... ...
17 vertising Group; Vista Media Group; and Washington Transit Advertising in addition to various local advertising sales contractors. This listing is based on survey responses; other firms undoubtedly provide advertising sales services to transit agencies not covered by the survey.
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