Transit Advertising Sales Agreements (2004) / Chapter Skim
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Pages 27-33
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18 CHAPTER FOUR ADVERTISING RATES AND REVENUES The primary reason for accepting advertising is to raise revenue for the transit agency. This chapter reviews current advertising rates and revenues derived from advertising.
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19 Premium advertising displays for each side of the bus go part of the way toward the value of bus wraps. Super king exterior bus advertisements are priced at $650 at SEPTA and $2,000 at Muni and other San Francisco-area transit agencies.
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20 TABLE 6 S UMMARY OF ADVERTISING REVENUE Vehicles in Peak-Hour Service Agency Name City/State Ad Sales Revenue, 2002 ($thousands) Unlinked Passenger Trips, 2001 (millions)
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21 T ABLE 6 (Continued) Vehicles in Peak-Hour Service Agency Name City/State Ad Sales Revenue, 2002 ($thousands)
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22 FIGURE 11 Change in advertising revenue, 1999–2002. (Total agencies responding: 35.)
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23 ridership (annual unlinked trips)
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24 were between $1,100 and $1,800 per bus, with an overall range of from $870 to $3,700. Excluding the highest and lowest values, the average was $1,472 per bus.
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