Transit Advertising Sales Agreements (2004) / Chapter Skim
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Pages 39-41
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30 CHAPTER SIX ADVERTISING ACCEPTANCE POLICIES Most transit agencies have needed to decide what types of advertising to accept and what not to accept. Advertisements that may be rejected include those that are offensive or embarrassing to the public, that generate controversy, or that imply agency endorsement of a product or service.
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31 • Maintaining a desirable level of professionalism and decorum. • Maximizing revenues from advertising.
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32 of advertising. A standardized process ensures that reviews and decisions are made in an orderly and unbiased fashion and that decisions adhere to the advertising acceptance policy and can withstand legal challenges if necessary.
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