Transit Advertising Sales Agreements (2004) / Chapter Skim
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Pages 42-47
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33 CHAPTER SEVEN CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING Nontraditional forms of advertising offer the opportunity to tap unused space and create exciting forums for advertising that can benefit transit riders and transit agencies. Several nontraditional forms of advertising have attracted the interest of a number of transit agencies and companies that build and operate advertising displays, including bus wraps; video screens and electronic signs in buses, trains, rail stations, and bus stops; in-tunnel advertising; and station dominance (the station equivalent of a wrapped bus)
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34 The advertising sales staff is targeting nonprofit organizations or businesses that sell to the disabled community. STATION DOMINANCE This category is the station equivalent of the wrapped bus.
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35 FIGURE 14 PATH in-station video screen. FIGURE 15 Video screen installed in MCTS bus.
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36 The electronic displays will integrate with existing light-emitting diode signs that convey real-time train arrival information. The new displays will include service information, news, weather, and advertising.
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37 Europe and Asia use strobes that are coordinated with the speed of the train. In-tunnel displays have been installed in New York and Atlanta, as well as in Canada, Europe, and Malaysia.
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38 need to crouch under the units as trains pass the location. Because most PATH tunnels have very little clearance, only a few locations are considered to be candidates for installation.
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