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Transit Advertising Sales Agreements (2004) / Chapter Skim
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Pages 7-8

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... CONTENTS 1 SUMMARY 3 CHAPTER ONE INTRODUCTION Methodology, 3 Organization of the Report, 4 5 CHAPTER TWO CURRENT PRACTICES IN TRANSIT ADVERTISING Accepting Transit Advertising, 5 Types of Transit Displays, 5 Use of Advertising Space, 11 Methods of Selling Transit Advertising Space, 13 Media Trades, 14 15 CHAPTER THREE MARKET FOR TRANSIT ADVERTISING Recent Developments in Outdoor Advertising, 15 Transit Advertising Sales Contractors, 16 Competition for Transit Advertising Sales Contracts, 17 18 CHAPTER FOUR ADVERTISING RATES AND REVENUES Advertising Rates, 18 Revenues Derived from Advertising, 19 25 CHAPTER FIVE CONTRACTING ISSUES Multiple Versus Single Contract, 25 Request for Proposal Process, 26 Contract Terms, 26 30 CHAPTER SIX ADVERTISING ACCEPTANCE POLICIES Advertising Policies, 30 Rejecting Advertisements, 32 33 CHAPTER SEVEN CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING Bus Wraps, 33 Station Dominance, 34 Video Screens and Electronic Signs, 34 In-Tunnel Advertising, 36
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