Transit Advertising Sales Agreements (2004) / Chapter Skim
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Pages 89-108
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80 APPENDIX E Sample Advertising Acceptance Policies
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93 SANTA CRUZ METROPOLITAN TRANSIT DISTRICT STAFF REPORT DATE: September 13, 2002 TO: Board of Directors FROM: Margaret Gallagher, District Counsel SUBJECT: CONSIDERATION OF APPROVAL OF SANTA CRUZ METRO ADVERTISING POLICY AND REGULATIONS I RECOMMENDED ACTION Approve the attached Santa Cruz Metro Advertising Policy and Regulations Approve the attached Santa Cruz Metro Advertising Policy and Regulations.
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94 During the last year questions have arisen regarding whether or not Santa Cruz Metro can restrict advertisements on the buses. Additionally, the Board of Directors was interested in finding out whether or not bus shelters could be reserved for public service announcements.
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95 If Santa Cruz Metro wishes to maintain a designated public forum allowing all-comers to advertise, maintaining a place for public discourse and have the ability only to restrict unprotected speech, it can do so by continuing its current practices. Of course, should a tobacco or alcohol advertisement be proffered, the advertisement would have to be posted, unless Santa Cruz Metro can articulate a compelling state interest for such restrictions.
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96 SANTA CRUZ METROPOLITAN TRANSIT DISTRICT 8/3/98 Regulation Number: Computer Title: Advertising Regulation Effective Date: Pages: TITLE: ADVERTISING POLICY AND REGULATIONS Procedure History NEW POLICY SUMMARY OF POLICY APPROVED To Create a policy regarding advertising on buses I POLICY 1.01 Santa Cruz Metro sells space inside and upon its buses, for the display of commercial advertising.
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97 III. DEFINITIONS: 3.01 Commercial advertising: a.
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98 4.04 No advertising shall be permitted that in any way denigrates Santa Cruz Metro's organization, or its operation, or its officers, agents, or employees. This prohibition includes advertising copy and illustrations that state or imply or could reasonably be expected to cause an inference, that Santa Cruz Metro's service or operations are anything but safe, efficient, affordable and convenient.
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99 representative responsible for administering the advertising program, who shall determine whether the proposed advertising will be accepted. If the proposed advertising is rejected, the party or parties proposing it may request that this decision be reconsidered.
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