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3 Engaging Providers and Racial/Ethnic Minority Patients in Digital Strategies
Pages 15-26

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From page 15...
... • Patients are the experts on their own health, which requires that health care systems find ways to engage patients more effectively. (Horn, Parker)
From page 16...
... " she asked. First, she said, mobile technologies are different than other innovations in health care.
From page 17...
... "Rosa Parks was not just a seamstress who sat down on the bus and decided she did not want to get up," said Horn. "She was part of a strategic grassroots movement connected to a plan to influence policy and make changes." Digital health strategies present a unique opportunity to address health disparities, but "we need to leverage the trusted leadership of online racial and ethnic minority communities to draw attention to the injustice of health inequities," Horn stated.
From page 18...
... "We need to encourage patients and communities to drive and push for that and fight for that. Without these tangible, sustainable movements for change, we will just be wearing more stylish Google glasses and quantifying ourselves while people continue to prematurely die all around us," she concluded.
From page 19...
... Developing the basic principles that will drive progress entails making difficult social and economic decisions, but "we have to face it," he concluded. A HEALTH LITERACY PERSPECTIVE ON HEALTH DISPARITIES "How do you engage providers and patients in digital strategies to promote health equity and reduce disparities?
From page 20...
... . In an effort to define health literacy, a group of authors in the discussion paper Ten Attributes of Health Literate Health Care Organizations identified the following qualities (Brach et al., 2012)
From page 21...
... As one of Parker's patients once told her, "I know what I know. I also know more than I think I do." Therefore, to work effectively with patients, the health care system will need to partner with them, Parker explained.
From page 22...
... Health care providers also need to be educated about patient-centered, health-literate digital strategies, she emphasized, with identification of best practices and the competencies that providers should have. "I have never found a health officer or a medical student who regularly advises patients on where to go for good evidence-based and useful information on the Internet or on their phone," she said.
From page 23...
... "Artists do not address themselves to audiences," Norman said, citing the work of the anthropologist Edmund Snow Carpenter. "They create audiences.
From page 24...
... . People are expected to make complex health decisions using sophisticated information that is coming at them at light speed.
From page 25...
... ENGAGING PROVIDERS AND RACIAL/ETHNIC MINORITY PATIENTS 25 He closed with an observation that is attributed to Paul Batalden, Professor Emeritus of the Geisel School of Medicine at Dartmouth: "Every system is perfectly designed to get the results it gets." To change the system, he said, "We have to listen, and then we have to lead."


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