The Role of Business in Multisector Obesity Solutions Working Together for Positive Change: Workshop in Brief (2016) / Chapter Skim
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The Role of Business in Multisector Obesity Solutions: Working Together for Positive Change - Workshop in Brief
The Role of Business in Multisector Obesity Solutions: Working Together for Positive Change - Workshop in Brief
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identify ways in which business can be engaged in obesity solutions. Nico Pronk, vice president for health management and chief science officer at Health Partners Inc., started the workshop.
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The shared focus in these two Clinton Foundation programs on small- and medium-sized businesses, Chan continued, has led the initiative to begin to bridge efforts at both the community and workplace levels by identifying local small to mid-sized business owners in each community, convening them, helping them to collectively prioritize their needs, and connecting them to local and national resources. In the third and final presentation of Session 1, Derek Yach of The Vitality Institute echoed Pronk's opening remarks about the shared multisector responsibility for obesity.
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First, she asked Schulz whether businesses in Nashville were making investments on the basis of the community-level health data collected as part of the chamber's collaboration with FTI Consulting or whether a data gap still needed to be filled. Schulz clarified that the findings of the FTI study provide businesses with credible "granular" data about the greater community from which businesses draw their workforces, including how well Nashville is performing relative to similar cities with respect to health and assets available to address problem areas.
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Sobel Blum put forth eight recommendations for employers who want to improve employee health. Most important, she said, is to put your story into a "healthy communities" con- FIGURE 1 Several workshop speakers emphasized text and "talk about why zip code matters." Emphasize the links among employee productivity, company the inextricable link between income, education, and profitability, and community health and discussed health and how one cannot be addressed without ad- ways that employers are engaging in communitywide dressing the others.
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Sobel Blum's other recommendations for employer action were to advance health-promoting laws and policies, address racial inequalities, engage community entities and residents, promote a culture of health in your communities or markets, and define success as learning not only what works but also what does not work. According to Ron Gifford, chief executive officer of Jump IN for Healthy Kids, Jump IN is a multisector initiative to reduce childhood obesity in the Indianapolis metropolitan area that not only engages the business community but was actually initiated by chief executive officers (CEOs)
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UpLift focuses on supermarkets, Bostic explained, not only because they are high-traffic environments, with large supermarkets drawing 50,000 shoppers per week, but because they sell a product, food, that makes them relevant to efforts to promote healthy eating and reduce obesity and other nutrition-related diseases. UpLift places particular emphasis on building supermarket environments that respect the communities where they are located by selling culturally appropriate products and engaging local farmers and entrepreneurs.
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He opined that most of this workshop discussion revolved around diet, but physical activity is what often triggers healthy eating. Regardless of which metrics are chosen, Gifford said, he would request additional funding to ensure that data can be captured at a "granular" level to effectively evaluate the metrics.
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Several speakers agreed that trust requires more than data, but opinions varied regarding the different roles of data versus other factors. For example, Bostic opined that people act on emotion and that motivating people to do things requires looking at other factors besides data.
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SPONSORS: This workshop was partially supported by the Academy of Nutrition and Dietetics; Alliance for a Healthier Generation; American Academy of Pediatrics; American College of Sports Medicine; American Council on Exercise; American Heart Association; American Society for Nutrition; Bipartisan Policy Center; Blue Cross Blue Shield of North Carolina; The California Endowment; ChildObesity180/Tufts University; Edelman; General Mills, Inc.; Greater Rochester Health Foundation; Health Partners Inc.; Healthy Weight Commitment Foundation; Highmark, Inc.; The JPB Foundation; Kaiser Permanente; Kellogg Company; The Kresge Foundation; Mars, Inc.; Nemours Foundation; Nestlé Nutrition; Nestlé USA; The Obesity Society; Partnership for a Healthier America; President's Council on Fitness, Sports & Nutrition; Reebok, International; Robert Wood Johnson Foundation; Salud America! ; Sesame Workshop; and YMCA of the USA.
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