Review of WIC Food Packages Improving Balance and Choice: Final Report (2017) / Chapter Skim
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Appendix M: Behavioral Approaches in WIC as a Potential Action
Appendix M: Behavioral Approaches in WIC as a Potential Action
Pages 689-692
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From page 689... ...
is that there may be ways to frame food package choices to influence participant decisions, for example to make the breastfeeding package the status quo or "default" choice, or alternatively, to make it clear that when one chooses the partial or nonbreastfeeding package, the mother receives less food. There is evidence to suggest that, when individuals select new goods, they tend to focus on utilitarian characteristics (functional features of a good; an example for food is "healthful")
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From page 690... ...
For example, the Health Incentives Pilot study conducted in Massachusetts provided Supplemental Nutrition Assistance Program recipients with an additional benefit of 30 cents for every dollar spent on specific vegetables and fruits. Participants who received the benefits consumed 26 percent more of the targeted vegetables and fruits compared to the group that did not receive the extra benefit (USDA/FNS, 2014)
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From page 691... ...
. Outcomes of this and future work may yield practically applicable strategies for improving WIC participant redemption and intake of foods provided in the food packages.
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