Guidelines for Improving Airport Services for International Customers (2016) / Chapter Skim
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A-1 A P P E N D I X A Overview of Airport Sign Design Many physical aspects of a sign influence how effectively an airport customer can utilize the information presented to them. Following are summaries of these factors, which are not meant to be viewed as a complete how-to manual, but rather as a primer on the elements relevant to international travelers and should be considered when developing the design of a signage system.
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A-2 Guidelines for Improving Airport Services for International Customers With the goal of improving the international traveler's understanding and utilization of the airport, the consistent pairing of text and related symbols can provide a powerful communication tool for travelers. Once symbols are learned they become a visual shorthand, and a means of communication for those who do not understand the local language.
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Common Sign Design Elements A-3 Gate versus Concourse – Gate is the actual destination. Concourse is an architectural term that is not always well understood.
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A-4 Guidelines for Improving Airport Services for International Customers of aviation symbol libraries for the vast majority of airports in the United States. However, there are variations of the symbols found at U.S.
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Common Sign Design Elements A-5 Application The effectiveness of symbols when used alone is limited and should be incorporated as part of an overall sign system strategy. An airport's sign system should be based on the clear and consistent pairing of the symbol and associated message, which reinforces the symbol's effectiveness, as illustrated Figure A-5.
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A-6 Guidelines for Improving Airport Services for International Customers Source: Photo courtesy of Gresham, Smith and Partners Figure A-7. Restroom signage at Philadelphia International Airport with the symbol of accessibility.
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Common Sign Design Elements A-7 Given the limitations relative to symbol comprehension that have been noted previously, it is important to evaluate and test new symbols before they are introduced to the traveling public. Based on research by Hora (2005)
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A-8 Guidelines for Improving Airport Services for International Customers considering elderly international travelers with poor visual acuity. They have to deal with two impediments: (1)
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