Guidelines for Improving Airport Services for International Customers (2016) / Chapter Skim
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Pages 213-224
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From page 213... ...
B-1 A P P E N D I X B Introduction Since the early-2000s, the aviation industry has embraced digital signage to display dynamic messages such as flight and baggage information. The digital signage industry has continued to mature using advanced information delivery methods to provide a higher level of customer satisfaction through interaction and personalization.
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B-2 Guidelines for Improving Airport Services for International Customers The information for services in this space generally includes: • Weather in current and destination city • Traffic around airport and to first/final destination • Airport maps/concessions/services • Flight information • Gate information • Baggage information • Emergency notifications • Passenger notifications • Ground transportation including parking, airport shuttles and taxis/passenger pick-up • Rent-A-Car facilities • Hotel information, including shuttles The data feeds for the above services are routed through multiple types of content aggregators. Content aggregators for dynamic digital signage are companies that provide services for a set (typically monthly)
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Primer on Planning, Deploying, Operating and Maintaining a Digital Information Program B-3 vendor. Their involvement after the initial deployment will change to software maintenance, network infrastructure maintenance, occasional hardware programming for hardware that may fail, and managing the unified information database and sources.
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From page 216... ...
B-4 Guidelines for Improving Airport Services for International Customers Involvement of the airport maintenance groups is required in the deployment and operation of any system at the airport. Typically, the airport maintenance group encompasses an electric shop and/or an electronics shop.
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Primer on Planning, Deploying, Operating and Maintaining a Digital Information Program B-5 airport should be considered so that all of these efforts are channeled in an efficient manner; this person would be the overall content manager. This individual is responsible for the development of templates, coordination of content, scheduling and deployment of content and coordination with all the other stakeholders specifically to successfully deploy valid information to passengers.
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B-6 Guidelines for Improving Airport Services for International Customers Source: ACRP 03-35 Research Team Figure B-3. Example of cross platform branding.
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Primer on Planning, Deploying, Operating and Maintaining a Digital Information Program B-7 Program Design (Definition) To understand the fundamental nature of the design elements of a digital information program, an in-depth review of the existing digital program must be completed.
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From page 220... ...
B-8 Guidelines for Improving Airport Services for International Customers Another important element of a digital signage project is how the systems will function and what to expect when it comes to maintaining the system. Prior to any discussions about how to build the system, the operational requirements must be identified in relation to staffing and recurring maintenance; workflows would then be developed to update the system.
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From page 221... ...
Primer on Planning, Deploying, Operating and Maintaining a Digital Information Program B-9 Software Though certain software (including digital signage software) may assist the development of websites and mobile applications, the focus lies more heavily in content and layout development than HTML 5 programming.
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From page 222... ...
B-10 Guidelines for Improving Airport Services for International Customers Analytics Can software provide analytics in the form of customizable reports, such as duration of displayed content? Some systems are able to provide user analytics, such as number of times a display was used in the case of interactive, what was most frequently visited, how many times a certain feature was accessed, etc.
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From page 223... ...
Abbreviations and acronyms used without definitions in TRB publications: A4A Airlines for America AAAE American Association of Airport Executives AASHO American Association of State Highway Officials AASHTO American Association of State Highway and Transportation Officials ACI–NA Airports Council International–North America ACRP Airport Cooperative Research Program ADA Americans with Disabilities Act APTA American Public Transportation Association ASCE American Society of Civil Engineers ASME American Society of Mechanical Engineers ASTM American Society for Testing and Materials ATA American Trucking Associations CTAA Community Transportation Association of America CTBSSP Commercial Truck and Bus Safety Synthesis Program DHS Department of Homeland Security DOE Department of Energy EPA Environmental Protection Agency FAA Federal Aviation Administration FAST Fixing America's Surface Transportation Act (2015) FHWA Federal Highway Administration FMCSA Federal Motor Carrier Safety Administration FRA Federal Railroad Administration FTA Federal Transit Administration HMCRP Hazardous Materials Cooperative Research Program IEEE Institute of Electrical and Electronics Engineers ISTEA Intermodal Surface Transportation Efficiency Act of 1991 ITE Institute of Transportation Engineers MAP-21 Moving Ahead for Progress in the 21st Century Act (2012)
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TRA N SPO RTATIO N RESEA RCH BO A RD 500 Fifth Street, N W W ashington, D C 20001 A D D RESS SERV ICE REQ U ESTED ISBN 978-0-309-44590-0 9 7 8 0 3 0 9 4 4 5 9 0 0 9 0 0 0 0 N O N -PR O FIT O R G .
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